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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Markets
Africa’s mobile banking revolution
In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...
Groupe Spéciale Mobile Association
:
Africa
:
Burrus Research Associates
Big Ideas
Target releases shoppable online rom-com films
Target releases shoppable online rom-com films
Target
:
Tv
:
Video
Big Ideas
Crowdfunding model to build Colombian skyscraper
Crowdfunding model to build Colombian skyscraper
BD Bacatá
:
Colombia
:
Skyscraper
Big Ideas
Nike highlights decline in children's exercise
Nike highlights decline in children’s exercise
Nike
:
Clinton Global Initiative
:
Designed To Move
Big Ideas
Smart mirror reflections are not just skin deep
Smart mirror reflections are not just skin deep
Hôtel Droog
:
Kabinet
:
Cosmania
Big Ideas
Indian brands engage more with Facebook fans
Indian brands engage more with Facebook fans
India
:
Facebook
:
Local
Big Ideas
Stage is set for investment in Indian retail
Stage is set for investment in Indian retail
India
:
Supermarkets
:
Groceries
Design Directions
London womenswear S/S 2013
The spring/summer 2013 collections in London played with colours, textiles and nostalgia to create a vibrant and whimsical mood. This season a 90s ...
Sportswear
:
Minimal Luxury
:
Teen
Big Ideas
ColaLife campaign takes medical aid further
ColaLife campaign takes medical aid further
Coca-Cola
:
Medical
:
Packaging
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Design Directions
London Design Festival 2012
This year the London Design Festival (LDF) offered a diverse range of new work. Small design objects were presented alongside an assortment of furn...
Flexthetics
:
Galactic
:
Re-enlightenment
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
Nigerian film sector spreads to Western markets
Nigerian film sector spreads to Western markets
Nollywood
:
Film
:
Entertainment
Big Ideas
Digital jar makes tipping decisions easier
Digital jar makes tipping decisions easier
DipJar
:
V-Currencies
:
Cash
Big Ideas
M&S in international expansion and online drive
M&S in international expansion and online drive
M&S
:
France
:
Russia
Big Ideas
Luxury auto brands expand into western China
Luxury auto brands expand into western China
Chengdu
:
China
:
Cars
Big Ideas
Good service is the key to success in China
Good service is the key to success in China
Hai Di Lao
:
China
:
Service
Big Ideas
WRC touts the benefits of omni-channel retail
WRC touts the benefits of omni-channel retail
Omni-channel
:
Multi-channel
:
World Retail Congress
Big Ideas
Bricks, clicks and omni-channel: It must be the World Retail Congress
Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress
:
Omnichannel
:
Centrica
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