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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Oakley moves into technology with smart goggles
Oakley moves into technology with smart goggles
Oakley
:
Goggles
:
Skiing
Big Ideas
Scientists with Midas touch change colour of gold
Scientists with Midas touch change colour of gold
Gold
:
Jewellery
:
University Of Southampton
Big Ideas
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Dubai Mall
:
Dubai
:
Level Shoe District
Big Ideas
Google launches into the delivery business
Google launches into the delivery business
Google
:
E-commerce
:
Logistics
Design Directions
Dutch Design Week 2012
An evocative body of work was on show at Dutch Design Week, now in its 11th year. Designers imbued products with tactile qualities and adopted an i...
Digital
:
Holland
:
Eindhoven
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Harrods targets tweens in social gaming venture
Harrods targets tweens in social gaming venture
Harrods
:
Stardoll
:
Chloé
Big Ideas
Smart mobile strategy should embrace dumb phones
Smart mobile strategy should embrace dumb phones
Facebook
:
Dumb Phones
:
Feature Phones
Big Ideas
Burger King unveils Whopping taste of nostalgia
Burger King unveils Whopping taste of nostalgia
Burger King
:
Whopper
:
Original
Big Ideas
Ikea campaign aims for greater sustainability
Ikea campaign aims for greater sustainability
Ikea
:
Furniture
:
Interiors
Big Ideas
Cardrops delivers mail straight to your vehicle
Cardrops delivers mail straight to your vehicle
Cardrops
:
Mail
:
Packages
Big Ideas
Dior renovates Milan store to double the size
Dior renovates Milan store to double the size
Dior
:
Milan
:
Flagship
Big Ideas
Next stop Mumbai for the BMW Guggenheim Lab
Next stop Mumbai for the BMW Guggenheim Lab
BMW
:
Guggenheim
:
Lab
Big Ideas
Starbucks refreshes customers via social network
Starbucks refreshes customers via social network
Starbucks
:
Social Network
:
Rewards
Big Ideas
Start-up Chile project funds new entrepreneurs
Start-up Chile project funds new entrepreneurs
Start-up
:
Chile
:
Entrepreneurs
Big Ideas
Omni-channel retail heralds shopping revolution
Omni-channel retail heralds shopping revolution
Omni-channel
:
Phygital
:
Seamless
Big Ideas
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola
:
Sanofi
:
Drinks
Big Ideas
Swedes ready to sell personal data for rewards
Swedes ready to sell personal data for rewards
Bespoke
:
Deals
:
Age
Big Ideas
Retail Analysis: Woolworths Food’s worlds of merchandising
Retail Analysis: Woolworths Food’s worlds of merchandising
Woolworths
:
Department Store
:
Johannasberg
Big Ideas
Huawei builds its smartphone brand worldwide
Huawei builds its smartphone brand worldwide
Mobile
:
Smart Phone
:
Huawei
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