Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Viewpoints

In the Tomorrow Store, less is increasingly more

With the lure of the virtual wallet keeping consumers glued to their phones, the menacing power of the mega-systems and drone deliveries soon to ...

Stores : Shops : Visual Merchandising

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Viewpoints

Sarah Harper: The Amortals century

Oxford University professor of gerontology Sarah Harper discusses the age of Amortals.

Ageing : Amortals : Demographics

Micro Trends

Life-Tickers

The latest range of watches and clocks challenge our perception of time by turning the conventional forward motion of minutes and seconds into an...

Tikker : Fredrik Colting : Bereavement

Big Ideas

Retail Week Live 2014: Preview

This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...

Omni-channel : John Lewis : Generation I

Big Ideas

Facebook ads show social media's value offline

Facebook has created a new series of commercials

Facebook : Advertising : Mega-systems Backlash

Big Ideas

EuroShop 2014: Part 2

The 2014 EuroShop retail shopfitting show attracted 109,000 visitors, with 110 nations represented. Retailers noted their interest in interactive...

Interior : Shopfitting : Lighting

Design Directions

London Fashion Week A/W14

Texture and colour played an important role this season, while other looks subtly referenced the great outdoors.

Issa : Peter Pilotto : Roksanda Ilincic

Big Ideas

Stockholm Design Week 2014: Top 10

Stockholm Design Week offered a diverse series of exhibitions and events this year. Ranging from video installations in large branded showrooms to ...

Furniutre : Nordic : Experimental

Big Ideas

SXSW Interactive 2014 Preview

As leaders in creative industries gather at South by Southwest Interactive for a week of inspiration, fellowship and breakfast tacos, LS:N Global...

South By Southwest Interactive : SXSW : SXSW Interactive

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.

Pew Research Center : Middle East : South East Asia

Big Ideas

EuroShop 2014: Part 1

The retail design world gathered again last week in Düsseldorf for the EuroShop trade fair, and visitors and exhibitors were in a significantly m...

Shopfitting : Display : Dusseldorf

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Viewpoints

Phil Reeves: The Revolution Will Not Be 3D

The managing director of Econolyst Ltd, a 3D printing consultancy, on why we still don’t fully understand the real implications of 3D Pr...

3D Printing : Design : MakerBot

Big Ideas

How artificial intelligence will change elderly care

Elderly people could be taken care of by artificially intelligent virtual companions by 2020

Responsive InTeractive Advocate : RITA : The Flat Age Society

Micro Trends

Bauhaus Boom

Bauhaus is hard to characterise – put simply, it was an art school. But more than an art school it was a philosophy for artists who were searching ...

Bauhaus : Catherine Ince : Bauhaus: Art As Life

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Design Directions

Stockholm Design Week 2014

New treatments for industrial materials, experimentation with texture pairings and contemporary craft were all explored at this year’s Stockholm Fu...

Örnsbergsauktionen : Nordic : Furniutre

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER