Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily

SnapChat : Social Networks : College Students

Viewpoints

Chris Morton: Integrated editorial commerce

Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.

Lyst : New York : Online Shopping

Big Ideas

Jubilee conference to celebrate women in food

Cherry Bombe magazine organises conference for women in food

Food : Cherry Bombe : Printed Media

Micro Trends

Bush Babes

This has been declared the Year of the Bush, but has the zeitgeist really swung from bare to fully there?

Cameron Diaz : Body Hair : Sex And The City

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Instagram : Social Networks : Smartphones

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...

FABs : Luxury : Baby Boomers

Viewpoints

Mathieu Pollet : Mobile concierge

LoungeUp co-founder Mathieu Pollet talks about how hoteliers can connect with their guests

Mobile Phones : Hotel

Big Ideas

Verizon Wireless store features experiential pods

Verizon Wireless is inviting consumers to come and play with its products in its new Minneapolis flagship store, which opened in late 2013.

Verizon : Verizon Wireless : Technology

Micro Trends

Growable Futures

Bacteria cultures, lactose proteins and biopolymers may read like science textbook terminology, but they are rapidly becoming essential design tool...

Bacteria Cultures : Lactose Proteins : Biopolymers

Big Ideas

The best pop-ups at New York Fashion Week

LS:N Global visited several pop-up stores during New York Fashion Week. Four of them stood out as fresh and innovative approaches to the concept.

New York : New York Fashion Week : Shipley & Halmos

Design Directions

Shipley & Halmos

When Shipley & Halmos decided to open its first pop-up store in conjunction with New York Fashion Week autumn/winter 2014, the contemporary heritag...

Shipley & Halmos : NYFW : Canal Street

Big Ideas

Target pins hopes on the top Pinterest pinners

Pinterest : Target : Discount Shopping

Big Ideas

Retail analysis: Selfridges Festival of Imagination

Selfridges continues to use retail theatre for its latest campaign: The Festival of Imagination.

Selfridges : High Street Retail : Retail Experience

Big Ideas

Innovative Chicago vending machine sells fresh salads

Imagine combining the wholesomeness of fresh vegetables with the convenience of a vending machine. One US-based company has done it with kiosks tha...

Convenience Food : Vending Machine : Chicago

Big Ideas

Recession makes Millennials conservative on risk

The financial crisis has bred a highly conservative attitude to money in young people, according to a survey by Swiss bank UBS.

Finance : USA : Money

Big Ideas

Getty and Lean In create photo library without gender clichés

The Athena Woman : Lean In : XXVXY

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...

IV Doctor : Hangover : Medicine

Big Ideas

Central Saint Martins Textile Futures Work in Progress Show 2014

Renowned for their innovative approach to material experimentation, the MA Textile Futures students at Central Saint Martins develop unique materia...

New Materials : Bio Tech : Biofacture

Micro Trends

Paris Safari

Paris has a rich past, but it continually strives to be a city of the future.

The Lab Store : Nano By Ora-ïto : Huygens

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