Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Design Directions

The Sound of Taste

Let’s think about the category of spice marketing for a second. It is either Marco Pierre White, or a mum in a kitchen, contentedly stirring a pot....

Synaesthesia : Multisensory : Grey London

Big Ideas

Miracle material graphene could change everything

Could graphene be the miracle material that revolutionises the technology industry?

Electronics : Plastics : Silicon

Big Ideas

Salone Internazionale del Mobile Milan 2014 Part 1: Top 5 Spaces

The sun was shining and the pavilions were resplendent as thousands of design industry moguls explored the many districts that comprised Salone I...

Milan : Salone Internazionale Del Mobile : Convergence

Big Ideas

NailSnaps brings Instagram to nail art

The NailSnaps app enables people to convert their Instagram photographs into nail art.

Beauty Futures : Instagram : Los Angeles

Markets

Fashion Tech

Will fashion be the next industry disrupted by technology?

Iris Van Herpen : Pauline Van Dongen : Google Glass

Big Ideas

UK fashion retailer creates colour-themed social media campaign

New Look has created a social media campaign centred around colour.

New Look : Colour : Mood

Viewpoints

James Marks: The secret of YouTube

James Marks, video entertainment specialist at ChannelFlip, explains how to engage young people online.

Viewpoints

Dr Nadia Shouraboura: The how of phy-gital retail

Dr Nadia Shouraboura, CEO and founder of US retailer Hointer, on how to appeal to the omni-channel consumer.

Phy-gital : Omnichannel : Retail Week Live

Viewpoints

Melissa Atkins Wardy: Redefine Girly, Please

Author Melissa Atkins Wardy on why brands need to rethink their messages to young girls.

Tiny Tot Feminism : Feminism : Girls

Micro Trends

Turbulent Tourism

The Seychelles in the summer, the French Riviera in the spring and Aspen in the winter. Until recently, these have been the kinds of location on ...

Travel : Jungles In Paris : Jungle

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.

Fitness : Soulcycle : Gym Talk

Big Ideas

Consumers buy products despite knowing experiences will make them happier

As the lifestyle industry adopts ‘experiential’ as one of its key buzzwords, scientific research continues to cast light on consumer choices when...

Consumer : Shopping Habits

Design Directions

De Natura Fossilium

Smoke plumes, fallen molten rock and a fine layer of black dust are usually the fleeting reminders that Mount Etna, Europe’s most active volcano ha...

Studio FormaFantasma : Milan : Formafantasma

Big Ideas

Pop-up crowdsources menu for permanent restaurant

Dinner Lab is one of the pop-up dining industries’ greatest success stories.

Restaurant Pop-up : Supper Club : USA

Big Ideas

Techanista hub collaborates with US retailers to back start-ups

Fashion and technology are converging and in a nascent marketplace retailers want a piece of the action.

Start-ups : Tech : Investment

Big Ideas

Pew study highlights internet adoption rates among seniors

Rates of internet usage among US seniors continue to rise, according to a new poll from the Pew Research Center.

Pew Research Center : Internet Adoption : Internet

Markets

Pedal power market

In October 2013 actor Ashton Kutcher headed into a meeting wearing a t-shirt that read ‘Bike is the new car’. By broadcasting that belief the Hol...

Ashton Kutcher : Bicycles : US PIRG Education Fund

Big Ideas

Youth Marketing Strategy summit 2014

Strategists and marketers gathered at the 2014 Youth Marketing Strategy summit in London to find out what young people want and think.

YouTube : Millennials : Twitter

Viewpoints

Fighting faddism: Waitrose product development

Retailers looking to keep up with the latest trends have to work carefully to distinguish fad from fashion.

Hybrid Snacks : Flexitarianism : 5:2 Living

Big Ideas

Project makes data collection work for charity

A new project lets users take control of their data and donate to charity at the same time.

Data : Brandstanding : Dawn Of The Megasystems

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