Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Viewpoints

Peter Marsden: Online tailoring for China

Peter Marsden, ASOS chief information officer, explains how to create a retail website for Chinese consumers.

Asos : China : Retail Week Live

Micro Trends

Greentopias

Architects, designers and city planners are creating pockets of tranquility and rehumanising built-up areas in cities, making urban density more ...

Big Ideas

Premium beauty brands need to be wary of discounting

Women are waiting to buy beauty goods, expecting to see discounted prices, reveals the Premium Market Report 2014 by Imogen Matthews Associates.

The Flat Age Society : Luxury Beauty : Imogen Matthews

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Design Directions

Lucid Spectrum

Designers are exploring concepts of playfulness and perception, creating intense rainbows of colour across surfaces, resulting in spectrums of lig...

Catwalk : Installations : Psychedelic

Design Directions

Pia Wüstenberg: Product designer

Rich references from India to Scandinavia, inform product designer Pia Wüstenberg’s elegantly eclectic craft work. ‘Craft often happens locally,...

Design Directions

DISown

In some respects, fine art is like designer fashion: many appreciate and desire it, but few possess it. In response, fast fashion retailers are t...

Dis Magazine : Art : Exhibtion

Viewpoints

Design Trends Futures Webinar

The Design Trends Futures Webinar explored the design directions that have emerged from The Polarity Paradox.

Vectorism : Sinistry : Eruptia

Markets

Online Beauty

Beauty brands are stepping up their e-commerce efforts in a bid to compete with retail heavyweights Amazon and Target.

Beauty : Luxury Beauty : YouTube

Big Ideas

All aboard for the Selfridges and HTC One skate park

Selfridges has joined forces with technology company HTC to open a large indoor skate park.

Skateboarding : Selfridges : HTC

Big Ideas

Online fashion retailer offers personalised style advice on Instagram

Zappos hands out free outfit recommendations to Instagram users based on selfies.

Instagram : Marketing : Social Media

Markets

Restaurant Tech

Savvy restaurateurs are waking up to wider advances in technology and are harnessing IT to deliver better dining experiences.The restaurant indus...

Restaurants : Technology : Grillshack

Big Ideas

Salone Internazionale del Mobile Milan 2014 Preview

The global design calendar’s main event, Salone Internazionale del Mobile, is set to descend on Milan for the show’s 53rd year. The city becomes ...

Milan : Milan Salone : Salone Internazionale Del Mobile

Viewpoints

Luke Mitchell: What young people want from technology

Luke Mitchell, head of insight at youth insight agency Voxburner, reveals the findings of its YouthTech report.

Tablets : Technology : Storytelling

Viewpoints

Athena Magtail: Net-A-Porter’s Porter

For all its innovation, Net-A-Porter’s magazine has a distinctly conservative streak.

Print : Magazines : Net-A-Porter

Big Ideas

App finds the perfect fit for women’s bras

US – Start-up company ThirdLove aims to make shopping for a bra a seamless experience.

3D Body Scanning : Athena : Women

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.

The Flat Age Society : Just Nots : Millennials

Big Ideas

People feel emotional attachment to brands in times of fear

US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in...

Scare Marketing : Marketing : Advertising

Big Ideas

India Knight writes new book on beauty and age

UK – British journalist India Knight is releasing a new book in the autumn. Entitled In Your Prime: How to Age Disgracefully, her non-fiction book ...

Flat Agers : Ageing : Beauty

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

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