Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Big Ideas

New social app Stitch connects older adults

Stitch is a new app designed to help older adults connect for companionship of all kinds.

Stitch : App : Online Dating

Big Ideas

Cosmopolitan adds to growing number of women’s conferences

Cosmopolitan magazine’s Fun Fearless Life is the latest in a growing number of female-focused conferences and networking events.

Cosmopolitan Magazine : Fun Fearless Life : Women In The World

Viewpoints

Troubled Technologists: Has Technology Failed?

Technologists are telling us that technology is not working.

Wearable Tech

Big Ideas

New York Design Week 2014: Top 10

There was a resurgence of avant-garde design on show at New York Design Week 2014. Sight Unseen OFFSITE, curated by Monica Khemsurov and Jill Sin...

New York Design Week : Sight Unseen: OFFSITE : Monia Khemsurov

Markets

Luxury Travel Futures Market – Drivers

The travel habits of the world’s affluent are changing inexorably. Remaining within the four walls of a hotel is no longer enough. Nor is travell...

Experiential Luxury : Experience : Crowdsourcing

Viewpoints

Chris Sanderson: The era of total retail

The Future Laboratory CEO describes the future for brands in an era of total retail

Selfridges : Fragrance Lab : The Future Laboratory

Big Ideas

Same-day delivery start-up and mall operators set to disrupt marketplace

A local US start-up is disrupting Amazon's leadership of the same-day delivery marketplace.

Deliv : Startup : Same-day Delivery

Big Ideas

Debates erupt over trust and the sharing economy

A recent cover story for Wired magazine, Trust Me, has touched off debates over the role of trust in emerging digital business models.

Sharing Economy : AirBnB : Uber

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...

Art : New York : Miami

Micro Trends

Invasivores

A growing group of foodies and entrepreneurs is making use of invasive species to create new dining experiences.

Invasivores : Ethical Consumption : Ecosystem

Design Directions

Absolut Art Bar

High up, away from the smog and the people, you can find brilliant views over Hong Kong. But at the Absolut Art Bar located on the 17th floor of a...

Absolut : Hong Kong : Art Bar

Big Ideas

Britons are empowered by, yet weary of, technology

Britons are living in an ever-more connected world, which leaves consumers both empowered and exhausted.

Consumers : OMD : Digital Detox

Big Ideas

Malls begin to enter the beacon era

Beacon technology will provide a new revenue stream for mall operators as its use in physical stores increases.

IBeacon : Malls : Rouse Properties

Big Ideas

Uniqlo app lets customers design their own T-shirts

Uniqlo has launched an app that encourages customers to design their own T-shirts via their smartphones.

Uniqlo : UTme : App

Micro Trends

Frankfurt Safari

Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.

Greentopias : Bauhaus Boom : Home From Home Hotels

Big Ideas

Millennials and Baby Boomers focus on healthy ageing

Millennials are a prime market for some healthcare categories, according to a new survey.

Nielsen

Big Ideas

DECODED Fashion 2014

The DECODED Fashion Summit combined a fashion technology hackathon with a retail summit that examined current trends in digital commerce.

Decoded : All Saints : Hackathon

Viewpoints

Robert Rowland Smith: Beyond The Age of Ideas

The founder and creator of Ennovation on the limits of strategy and innovation.

Experiential Marketing : Frustration Marketing : Perf-hospitality

Big Ideas

Stanford travels in time to 2100 to look at the future of education

A Stanford University project examines what education might be like in the year 2100.

Education : Stanford University : D:school

Big Ideas

Selfridges' summer campaigns celebrate masters of food and fashion

Selfridges launches its Meet the Makers 2014 summer food promotion.

Selfridges : Department Stores : Carl Warner

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