Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Micro Trends

Perf-hospitality

As immersive, participatory theatre productions such as those pioneered by Punchdrunk increase in popularity, directors are seeking ways to engag...

Big Ideas

Wisdom 2.0 Review: Part 2

In the second part of LS:N Global’s coverage of the 2014 Wisdom 2.0 conference in San Francisco, we examine how, as the mindfulness community gains...

Big Ideas

BMW electric car matches performance of petrol equivalent

The electric super-car is undergoing an image overhaul, in which it is no longer seen as a poor version of its petrol-fuelled cousin.

BMW : BMW I8 : Cars

Big Ideas

Intention purchase app wins fashion technology hackathon event

A 48-hour fashion hackathon event in London generated a retail app that will be brought to market by retail brand AllSaints.

Decoded : Hackathon : All Saints

Markets

Interactive Tech Retail

Technology companies are adopting an experiential approach in stores, offering shoppers try-before-you-buy interactive environments.

Verizon : Google : Intel

Viewpoints

Chris Sanderson: The Privacy Bump

The Future Laboratory CEO explains how brands should deal with privacy.

Privacy : Megasystems : Adblocking

Viewpoints

Barbara Coignet: Sustainable Luxury

The founder of sustainable luxury show 1.618 sees consumers forcing luxury brands to redefine transparency.

1.618 : Sustainability : Luxury

Viewpoints

Graham Cove: Personalised in-store wifi

EE's director of wifi talks about how new in-store wifi services can benefit retailers.

EE : Wifi : Shopper Marketing

Viewpoints

Linda Stone: From quantified self to essential self

Technologist and thought-leader Linda Stone discusses the emergence of Essential Self Technologies.

Self Quants : Linda Stone : Apple

Big Ideas

German group fights racism with Like Attack

Berlin – Nothing combats hate like a bit of love, or in the case of anti-racism group Loud Against Nazis, nothing challenges racism like a few th...

Berlin : Nazis : Cities Like Brands

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.

Grant Leboff : Adam Morgan : Seth Godin

Big Ideas

Taste for sangria grows among younger drinkers in Western Europe

Sangria : Wine : Drink Trends

Big Ideas

Amazon works with Twitter on hashtag campaign

The new #AmazonCart campaign indicates to brands a user’s intention to purchase.

Amazon : Twitter : Social Media

Design Directions

Fauna Fetish

In our increasingly digital landscape there is a recurring preoccupation with the natural world.

Nature : Technology : Polarity

Big Ideas

Retail Analysis: Jigsaw’s Duke Street Emporium champions the analogue store experience

UK fashion retailer Jigsaw has opened a miniature department store, The Duke Street Emporium.

Jigsaw : Emporium : Concept Store

Design Directions

Camille Walala: Graphic artist

Like so many artists, Camille Walala lives her life under a pseudonym.

Neo Kitsch : Netstalgia : Memphis

Viewpoints

Planet of the vapes: Marketing the lesser evil

Vaping’s move into the mainstream raises weighty considerations for marketers.

Vaping : E-cigarette : Tobacco

Big Ideas

Mobile addiction on the rise among women

Mobile addiction is on the rise, and it is growing fastest among middle-aged mothers.

Mobile : Smartphones : Digital Futures

Big Ideas

App aims to help people conquer their arachnophobia

Two psychiatrists have developed an app designed to help people overcome their fear of spiders.

Anxiety : Apps : Smartphone

Big Ideas

Selfridges asks ‘what does beauty mean?’

Selfridges is asking consumers what beauty means with a store-wide campaign.

Selfridges : Department Stores : The Beauty Project

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