Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Brexit: 360 Vision

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity : Internationalism : Branding
Recording your Lifestage

Big Ideas

Recording your Lifestage

Global – Facebook has launched a new network designed exclusively for the under-21s.
Facebook : Gen Viz : Lifestage
Fast food in one click

Big Ideas

Fast food in one click

Japan – Amazon’s new one-click feature enables viewers to buy selected foods included in videos on their subscription channel.
Amazon : 1-Click : Digital TV
Style and influence

Big Ideas

Style and influence

China – Fashion app Lawo seamlessly brings together influencer marketing and luxury styling.
Lawo : Influencer Marketing : Luxury Futures
Debt resistance

Big Ideas

Debt resistance

US – Millennials are refusing to engage with credit card companies to the alarm of financial institutions.
Millennials : The Age Of The Long Near : Credit Cards
Fatigue fighter

Big Ideas

Fatigue fighter

Global – Media entrepreneur Arianna Huffington has stepped down from her role at The Huffington Post to launch a workplace wellness organisation.
Arianna Huffington : Thrive Global : Workplace Futures
Influencer Market

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.
Influencer Market : Gen Viz : Anti-authenticity Marketing
Virtual etiquette

Big Ideas

Virtual etiquette

US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.
Virtual Reality : Online Gaming : Google
 Beauty data trail

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox : South Korean Beauty : Data Analytics
Bad education

Big Ideas

Bad education

UK – A new study questions the net costs and benefits of a UK university education.
Education : The Learning Economy : Generation D
House Vision 2016

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...
House Vision : Tokyo : Urbanism
Senior service

Big Ideas

Senior service

US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.
GoGoGrandparent : The Flat Age Society : Ride-share Market
Brexit: Partisan Brands

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit : Brandstanding : New Bricolage Living
Social emotions

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...
The Outnet : The Emotional Economy : Pulsar
Brexit: Bricolage versus Backlash

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.
Brexit : Consumer Mindset : Globalisation
Dirty dishes

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.
Foodporn : Havas Worldwide : Instagram
Angel investors

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.
Ride-share : Hailo : Daimler
Sing along

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.
Apple : Gen Viz : Internet TV
Beauty hotline

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.
Birchbox : Revelation Brands : Personal Appsistants
Urban Outfitters: Rework

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.
Urban Outfitters : Fast Fashion : Upcycled Clothes
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