Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Sustainability Market

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...
Whole System Thinking : Sustainability Futures : The Immortal Brand
Steven Lammertink: Cirqle

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink : Influencer Marketing : Cirqle
Festival Market

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
Conviviality Culture : Festival : Branding
Run for it

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.
Pokémon Go : Geo Quests : Virgin Active
Cross-border luxury

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.
Luxury : Luxury Retail : Travel
The app factor

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.
Apple : Mega-systems : Planet Of The Apps
Apple for the teacher

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.
Apple : Gen Viz : Education
Let’s connect

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.
BumbleBIZZ : Revelation Brands : Bleisure Generation
An apple a day

Big Ideas

An apple a day

Los Angeles – Doctors are giving overweight children who are at risk of developing diabetes prescriptions for free fruit and vegetables.
LA : Food And Drink Futures : Health & Wellness
Gen Viz

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...
Gen Viz : Teenagers : Generation D
Steal the look

Big Ideas

Steal the look

London – Rimmel has launched an augmented reality shopping app that enables users to steal someone else’s look.
Rimmel : Social Commerce : Augmented Reality
Generation D Recruitment

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment : Gen Viz : Workplace Futures
Amin El-Maghraby: Magrabi

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.
Eyewear : Smart Store : Retail Experience
Watermelon Sugar

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.
Online Identity : Algorithms : The Sharded Self
Back to school

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.
Amazon : The Dawn Of The Mega-systems : Education
Armchair racing

Big Ideas

Armchair racing

Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...
Gran Turismo : Videogames : ESports
Silent treatment

Big Ideas

Silent treatment

Global – Ghostbot is a new app designed to gently discourage unwanted contacts.
Ghostbot : The Optimised Self : Chatbots
Network wealth

Big Ideas

Network wealth

Zürich – Credit Suisse is reported to have entered the social network market with a new exclusive offer.
Credit Suisse : Social Network : Mobile Money
Luke Whitehead: UAL

Viewpoints

Luke Whitehead: UAL

How universities and employers need to restructure to make the most of the Generation D mindset.
Education : Careers : UAL
Ariana Mouyiaris: MAKE

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.
MAKE : Digital Agressors : Skincare
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