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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Micro Trends
Tech-powered Perimenopause
The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
Age concern prevalent among wealthy Americans
Age concern prevalent among wealthy Americans
Beauty
:
Appearance
:
Hair Colouring
Big Ideas
Livehoods puts check-in locations on the map
Livehoods puts check-in locations on the map
Livehoods
:
Digital
:
Map
Micro Trends
Fest-vertorials
Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...
Festivals
:
Editorial
:
Magazines
Big Ideas
Price becomes the priority for UK Travel & Hospitalitylers
Price becomes the priority for UK Travel & Hospitalitylers
Trip Advisor
:
SkyScanner
:
Apps
Big Ideas
Sephora steps up social commerce involvement
Sephora steps up social commerce involvement
Sephora
:
LVMH
:
S-Commerce
Big Ideas
UK retailers tighten their belts as incomes fall
UK retailers tighten their belts as incomes fall
Fast-fashion
:
Squeezed Middle
:
Spending
Big Ideas
Hollywood sets sights on China with DMG deal
Hollywood sets sights on China with DMG deal
Designers
:
London
:
New York
Big Ideas
Men's beauty sector sees regime change in China
Men’s beauty sector sees regime change in China
China
:
Men's Beauty
:
LAB Series
Big Ideas
Hotel chain sees rich pickings in Latin America
Hotel chain sees rich pickings in Latin America
Marriott International
:
Whyndham Hotel Group
:
Super 8 Hotels
Big Ideas
I Care button breaks the Facebook ‘like’ mould
I Care button breaks the Facebook ‘like’ mould
Facebook
:
I Care
:
Search
Micro Trends
New Sublimity Tourism
Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...
Switch Off
:
Contemplation
:
Quiet
Micro Trends
App Travel
The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...
Travel Arrangements
:
Reservations
:
Flying
Big Ideas
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club
:
Razor
:
Value
Big Ideas
Silkworms and the story of the process at eco-luxury conference
Silkworms and the story of the process at eco-luxury conference
1.618
:
Osklen
:
Oskar Metsavaht
Big Ideas
Online retailer launches interactive virtual shopping window
Online retailer launches interactive virtual shopping window
Facebook
:
Graph
:
Search
Big Ideas
India luxury market to continue growing despite regulations
India luxury market to continue growing despite regulations
India
:
Manufactruing
:
Regulations
Big Ideas
Beer company appeals to home-brewed taste in Africa
Beer company appeals to home-brewed taste in Africa
Chibuku
:
Homebrew
:
Beer
Big Ideas
Brewery heads for young market with frozen beer
Brewery heads for young market with frozen beer
Kirin Brewery
:
Beer
:
Frozen
Big Ideas
Chinese government champions home-grown brands
Chinese government champions home-grown brands
China
:
TCL
:
3D TV
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
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