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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Micro Trends
Tech-powered Perimenopause
The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
Chinese companies find firm foothold in Africa
Chinese companies find firm foothold in Africa
Emerging Markets
:
Expansionist Brands
:
China
Big Ideas
China to become world leader in e-commerce
China to become world leader in e-commerce
China
:
E-commerce
:
Online
Big Ideas
Young tablet readers offer brands rich pickings
Young tablet readers offer brands rich pickings
Advertising
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Print Media
:
Lucky
Big Ideas
Avon lady returns with a theatrical house call
Avon lady returns with a theatrical house call
Avon
:
Home
:
Cosmetics
Big Ideas
Samsung targets African smartphone market
Samsung targets African smartphone market
Samsung
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Mobiles
:
Sub-Saharan
Big Ideas
Westfield’s digital approach to fashion retail
Westfield’s digital approach to fashion retail
Westfield
:
Shopping Centre
:
Exhibition
Big Ideas
Starbucks branch banks on testing local ideas
Starbucks branch banks on testing local ideas
Starbucks
:
Café
:
Laboratory
Big Ideas
Sephora enters healthy Indian beauty market
Sephora enters healthy Indian beauty market
Sephora
:
India
:
Growth
Big Ideas
Department store trials customer service app
Department store trials customer service app
Neiman Marcus
:
App
:
Customer Service
Big Ideas
Netstalgic second wave brings gamers together
Netstalgic second wave brings gamers together
Video Games
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Second Wave
:
Arcade
Big Ideas
China overtakes US in demand for luxury watches
China overtakes US in demand for luxury watches
Japan
:
Watches
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Rolex
Markets
India Travel & Hospitality Market
Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.
McKinsey Global Institute
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Pacific Asia Travel Association
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IPK International
Big Ideas
Court case leaves Chivas Regal in low spirits
Court case leaves Chivas Regal in low spirits
Chivas Regal
:
Whisky
:
Branding
Big Ideas
New York taxis offer customers a Square deal
New York taxis offer customers a Square deal
Square
:
Taxi
:
Payment
Big Ideas
Selfridges combines high-tech with high-fashion
Selfridges combines high-tech with high-fashion
Selfridges
:
Phy-gital
:
Bespoke
Big Ideas
French wineries turn to Chinese social media
French wineries turn to Chinese social media
Wine
:
China
:
Social Media
Big Ideas
Fairtrade sales grow in tough retail climate
Fairtrade sales grow in tough retail climate
Fairtrade
:
Conscious Commerce
:
Organic
Big Ideas
Multi-channel retailers must be the real deal
Multi-channel retailers must be the real deal
John Lewis
:
Charlie Mayfield
:
Retail Week Conference
Big Ideas
World of Wanders as site changes its offer
World of Wanders as site changes its offer
Wanderfly
:
Nectar & Pulse
:
Tourism
Markets
Brazil Travel & Hospitality Market
Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...
Brazil
:
Brazilian Justice Ministry
:
Zarpo
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