Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Perimenopause Care-munities
The Great Wealth Transfer
Tech-powered Perimenopause
Inter-Generational Workforces
UK sex toy industry buzzing as demand rises

Big Ideas

UK sex toy industry buzzing as demand rises

UK sex toy industry buzzing as demand rises
Sex : Toys : Lovehoney
Nowness reaches out to luxury consumers in China

Big Ideas

Nowness reaches out to luxury consumers in China

Nowness reaches out to luxury consumers in China
China : Nowness : Mandarin
C&A Brazil brings social media to the retail party

Big Ideas

C&A Brazil brings social media to the retail party

C&A Brazil brings social media to the retail party
C&A : Facebook : App
Interactive web retail finds new Perch offline

Big Ideas

Interactive web retail finds new Perch offline

Interactive web retail finds new Perch offline
Perch : Digital Projection : Visual Merchandising
Mezcal makeover

Markets

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal : Mexico : Los Amantes
Airlines monetise Twitter feed with TweetAFlight

Big Ideas

Airlines monetise Twitter feed with TweetAFlight

Airlines monetise Twitter feed with TweetAFlight
TweetAFlight : Airlines : Social Media
App signals new support for citizen journalism

Big Ideas

App signals new support for citizen journalism

App signals new support for citizen journalism
Guardian : Citizen Journalism : App
Health apps grow as users quantify themselves

Big Ideas

Health apps grow as users quantify themselves

Health apps grow as users quantify themselves
Fuel Band : Up Wristband : Self Quants
Virgin treats customers to a first-class tour

Big Ideas

Virgin treats customers to a first-class tour

Virgin treats customers to a first-class tour
Virgin Atlantic : First Class : Planeview
Britain’s rich get richer in two-speed economy

Big Ideas

Britain’s rich get richer in two-speed economy

Britain’s rich get richer in two-speed economy
Twin-track Economy : Wealthy : Money
US shoppers cross over for new highs and lows

Big Ideas

US shoppers cross over for new highs and lows

US shoppers cross over for new highs and lows
MasterCard : WWD : Nordstrom
Food & Wine magazine opens first restaurant

Big Ideas

Food & Wine magazine opens first restaurant

Food & Wine magazine opens first restaurant
Food & Wine : Restaurant : St Regis
Apps give luxury brands a wealth of connections

Big Ideas

Apps give luxury brands a wealth of connections

Apps give luxury brands a wealth of connections
Apps : Connections : Mobile
Noma on course to open London pop-up restaurant

Big Ideas

Noma on course to open London pop-up restaurant

Noma on course to open London pop-up restaurant
Noma : Claridges : Restaurant
New Bikers

Communities

New Bikers

Motorcycles are no longer just for suburban roughnecks. There is a new breed of urban gentlemen kick-starting a different sort of engine. They opt ...
Architecture Australia : Rockers : Gentlemen Motorbike Coalition
China revives old models to boost car industry

Big Ideas

China revives old models to boost car industry

China revives old models to boost car industry
China : Cars : Nostalgia
Wealthy drivers rev up China’s used car sales

Big Ideas

Wealthy drivers rev up China’s used car sales

Wealthy drivers rev up China’s used car sales
China : Second-hand : Cars
Lexus gears up for new customer service push

Big Ideas

Lexus gears up for new customer service push

Lexus gears up for new customer service push
Lexus : Customer Service : Technical
More users take a Fancy to social selling site

Big Ideas

More users take a Fancy to social selling site

More users take a Fancy to social selling site
Fancy : Pinterest : Social Networks
Women lead the way at ArabNet Digital Summit

Big Ideas

Women lead the way at ArabNet Digital Summit

Women lead the way at ArabNet Digital Summit
Middle East : Chartered Institute Of Personnel And Development : E-publishing
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