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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Micro Trends
Tech-powered Perimenopause
The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
Nigerian film sector spreads to Western markets
Nigerian film sector spreads to Western markets
Nollywood
:
Film
:
Entertainment
Big Ideas
Digital jar makes tipping decisions easier
Digital jar makes tipping decisions easier
DipJar
:
V-Currencies
:
Cash
Big Ideas
M&S in international expansion and online drive
M&S in international expansion and online drive
M&S
:
France
:
Russia
Big Ideas
Luxury auto brands expand into western China
Luxury auto brands expand into western China
Chengdu
:
China
:
Cars
Big Ideas
Good service is the key to success in China
Good service is the key to success in China
Hai Di Lao
:
China
:
Service
Big Ideas
WRC touts the benefits of omni-channel retail
WRC touts the benefits of omni-channel retail
Omni-channel
:
Multi-channel
:
World Retail Congress
Big Ideas
Bricks, clicks and omni-channel: It must be the World Retail Congress
Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress
:
Omnichannel
:
Centrica
Big Ideas
Decanter launches China site and Asia Wine Awards
Decanter launches China site and Asia Wine Awards
China
:
Asia Wine Awards
:
Language
Big Ideas
LVMH branches out into Travel & Hospitality and hospitality
LVMH branches out into Travel & Hospitality and hospitality
LVMH
:
Hotel
:
Maldives
Big Ideas
Topshop and Facebook unveil catwalk commerce
Topshop and Facebook unveil catwalk commerce
Topshop
:
Facebook
:
F-commerce
Big Ideas
Luxury brands overcome a lack of artisans
Luxury brands overcome a lack of artisans
Artisans
:
Craftsmanship
:
Chanel
Big Ideas
Artists’ impression: Esprit draws on RCA talent
London – Life drawing and Conviviality Culture were the inspirations at an in-store launch event for a collaboration between Royal College of...
Esprit
:
Royal College Of Art
:
London Drawing
Big Ideas
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Burberry
:
Regent Street
:
Flagship
Big Ideas
Retail copycat: Gap Athleta pops up near LuluLemon
Retail copycat: Gap Athleta pops up near LuluLemon
Gap Athletica
:
Lululemon
:
Brandjacking
Big Ideas
Craft beers boom in traditional brewing revival
Craft beers boom in traditional brewing revival
Craft
:
Beer
:
Artisinal
Big Ideas
Magazine targets Chinese tourists in France
Magazine targets Chinese tourists in France
Vogue
:
France
:
Chinese
Big Ideas
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh
:
Aoyama
:
Tokyo
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