Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Mono dining

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.
Restaurants : Dining : McDonalds
Melkan Gürsel Tabanlioğlu

Viewpoints

Melkan Gürsel Tabanlioğlu

Melkan Gürsel Tabanlio?lu
Tabanlioğlu : The Athena Woman : Womenomics
European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges

Big Ideas

European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges

European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges
European Travel Commission : Liz Alderman : New York Times
Suits you, sir: Early previews trumpet the return of the suit

Big Ideas

Suits you, sir: Early previews trumpet the return of the suit

Suits you, sir: Early previews trumpet the return of the suit
Suits : Florence : Pitti Immagine Uomo
New stages of lux

Markets

New stages of lux

As Louis Vuitton cancels plans to open yet another department store in Tokyo and other brands follow suit, it is time to access the changing nature...
Louis Vuitton : Bain & Company : Luxury Institute
Bleisure

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business : Leisure : Work
Homedulgence

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home : Entertainment : Home Induglence
The Neo Cocktail Set

Markets

The Neo Cocktail Set

Europe – Although sales of beer are falling in countries where it is a traditional drink, including Britain, across Europe beer sales are on the ri...
Wine : Beer : Cocktails
Adaptability by Design

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...
Global Sourcing : Small-scale Manufacturers : Design
New value aesthetic

Micro Trends

New value aesthetic

New value aesthetic
Value-nomics : Own-brand : Pared-down Aesthetic
Men set to revive flatlining retail sales

Big Ideas

Men set to revive flatlining retail sales

Men set to revive flatlining retail sales
Spending : Department Stores : Luxury
Built by Brands

Micro Trends

Built by Brands

Built by Brands
Made-to-measure : Bespoke : British
Silicon solidarity helps female business leaders break the stereotype

Big Ideas

Silicon solidarity helps female business leaders break the stereotype

Silicon solidarity helps female business leaders break the stereotype
Google : Betapreneurs : Jobs
Women dominate online retail sales

Big Ideas

Women dominate online retail sales

Women dominate online retail sales
Shopping : Deals : Groupon
The New Sobriety

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...
Sober : Pared Down : Simple
Civic Branding

Micro Trends

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.
Urban : Planning : Branding
China's ultra-wealthy consumers overtake Japan's

Big Ideas

China's ultra-wealthy consumers overtake Japan's

China’s ultra-wealthy consumers overtake Japan’s
Cars : China : Bespoke
Brain over brawn: The renaissance of the modern male

Big Ideas

Brain over brawn: The renaissance of the modern male

Brain over brawn: The renaissance of the modern male
Esquire : Manopause : Male
Credit crisis ushers in a baby boom

Big Ideas

Credit crisis ushers in a baby boom

Credit crisis ushers in a baby boom
Birth Rates : Sex : Baby
Rediscovering DIY

Big Ideas

Rediscovering DIY

Rediscovering DIY
DIY : Home Improvement : Houses
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