Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Smokers’ Paradise

Micro Trends

Smokers’ Paradise

Smokers’ Paradise
Smoking : Ban : Cigarettes
Work/life shift creates new product opportunities

Big Ideas

Work/life shift creates new product opportunities

Work/life shift creates new product opportunities
Office : Job-shring : Hours
The Autonomale: Rewriting the rules for traditional male life stages

Big Ideas

The Autonomale: Rewriting the rules for traditional male life stages

The Autonomale: Rewriting the rules for traditional male life stages
Experience : Self-sufficient : Masculine
Middle-class Proletariat

Micro Trends

Middle-class Proletariat

Middle-class Proletariat
Society : Class : Social
Muffragettes

Micro Trends

Muffragettes

Muffragettes
Feminism : Re-branding : Women
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