Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Technocratic nation

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...

China : PricewaterhouseCoopers : Bain & Company

Generation Jones

Macro Trends

Generation Jones

As a generation, Jonesers (born between 1954 and 1965) have been described as more realistic than idealistic, more ironic than anarchic, and, above...

Boomers : Gen Jones : Ageing

Markets

Global wealth

The world’s wealthiest consumer market has decreased by 14.9% to 8.6m individuals, and this group’s overall wealth has fallen to $32.8 trillion, a ...

World Wealth Report : HNWIs : Capgemini

Travel & Hospitality trends

Markets

Travel & Hospitality trends

In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.

UN World Tourism Organization : Euromonitor : Online Travel

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Peugeot Person : Mondio Man : Peugeot

China proves fertile ground for homegrown luxury brands

Big Ideas

China proves fertile ground for homegrown luxury brands

China proves fertile ground for homegrown luxury brands

China : Luxury : Made In China

Fine wines prove popular in Hong Kong auction houses

Big Ideas

Fine wines prove popular in Hong Kong auction houses

Fine wines prove popular in Hong Kong auction houses

Wine : Hong Kong : Auction

Alcohol marketers in Malaysia think beyond print

Big Ideas

Alcohol marketers in Malaysia think beyond print

Alcohol marketers in Malaysia think beyond print

Malaysia : Kuala Lumpur : Muslims

Indian luxury market to reach $15bn

Big Ideas

Indian luxury market to reach $15bn

Indian luxury market to reach $15bn

India : Luxury : AT Kearney

Voluntourism takes off

Big Ideas

Voluntourism takes off

Voluntourism takes off

Volontourism : Tourism : Ritz-Carlton

Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation

India : Alcohol : Kingfisher

The mancession takes its toll

Big Ideas

The mancession takes its toll

The mancession takes its toll

Recession : Employment : Re-Con Man

Premium meals at the ready

Big Ideas

Premium meals at the ready

Premium meals at the ready

Prepared Foods : Grocery : Whole Foods

Independent Japanese farmers strike out, sell direct

Big Ideas

Independent Japanese farmers strike out, sell direct

Independent Japanese farmers strike out, sell direct

Tokyo : Japan : Farming

Chinese turn on their LCD tvs

Big Ideas

Chinese turn on their LCD tvs

Chinese turn on their LCD tvs

Taiwan : China : DisplaySearch

Generation Jones

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...

&Co : DeLonghi : Gaggia

Wealthy consumers remain frugal

Big Ideas

Wealthy consumers remain frugal

Wealthy consumers remain frugal

Recession : Frugal : Discreet

Chinese golfers tee off

Big Ideas

Chinese golfers tee off

Chinese golfers tee off

China : Golf : Shenzhen

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