Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Big Ideas

Menswear relaxes into classic sportswear revival

Menswear : Sportswear : Saks

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.

LVMH : Luxury Lifestyle Matrix : Bain & Company

Big Ideas

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology.

Pam Danziger : Unity Marketing : Turbulent Teens

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...

China : PricewaterhouseCoopers : Bain & Company

Macro Trends

Generation Jones

As a generation, Jonesers (born between 1954 and 1965) have been described as more realistic than idealistic, more ironic than anarchic, and, above...

Boomers : Gen Jones : Ageing

Markets

Global wealth

The world’s wealthiest consumer market has decreased by 14.9% to 8.6m individuals, and this group’s overall wealth has fallen to $32.8 trillion, a ...

World Wealth Report : HNWIs : Capgemini

Markets

Travel & Hospitality trends

In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.

UN World Tourism Organization : Euromonitor : Online Travel

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Peugeot Person : Mondio Man : Peugeot

Big Ideas

China proves fertile ground for homegrown luxury brands

China : Luxury : Made In China

Big Ideas

Fine wines prove popular in Hong Kong auction houses

Wine : Hong Kong : Auction

Big Ideas

Alcohol marketers in Malaysia think beyond print

Malaysia : Kuala Lumpur : Muslims

Big Ideas

Indian luxury market to reach $15bn

India : Luxury : AT Kearney

Big Ideas

Voluntourism takes off

Volontourism : Tourism : Ritz-Carlton

Big Ideas

Media alcohol in India requires innovation

India : Alcohol : Kingfisher

Big Ideas

The mancession takes its toll

Recession : Employment : Re-Con Man

Big Ideas

Premium meals at the ready

Prepared Foods : Grocery : Whole Foods

Big Ideas

Independent Japanese farmers strike out, sell direct

Tokyo : Japan : Farming

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