Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next
Perimenopause Care-munities
She is Mother
The Great Wealth Transfer
Grandpeers Market
Chinese turn on their LCD tvs

Big Ideas

Chinese turn on their LCD tvs

Chinese turn on their LCD tvs
Taiwan : China : DisplaySearch
Generation Jones

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co : DeLonghi : Gaggia
Wealthy consumers remain frugal

Big Ideas

Wealthy consumers remain frugal

Wealthy consumers remain frugal
Recession : Frugal : Discreet
Chinese golfers tee off

Big Ideas

Chinese golfers tee off

Chinese golfers tee off
China : Golf : Shenzhen
Embracing responsibility, American consumers buy better

Big Ideas

Embracing responsibility, American consumers buy better

Embracing responsibility, American consumers buy better
Transparency : Responsibility : Time
Small car luxe

Micro Trends

Small car luxe

Owning a small car no longer needs to be a sign of diminished wealth. A new type of luxurious small car is catering for well-off city-based custome...
Compact : Car : Fuel-efficient
Grey-cations buck fall in Sport & Leisure demand

Big Ideas

Grey-cations buck fall in Sport & Leisure demand

Grey-cations buck fall in Sport & Leisure demand
Tourism : Germany : Berlin
Beauty brands switch on to social media

Big Ideas

Beauty brands switch on to social media

Beauty brands switch on to social media
New York : Cosmetics : Social Media
Chinese demand for luxury in London soars

Big Ideas

Chinese demand for luxury in London soars

Chinese demand for luxury in London soars
London : Russian : Gifting
In Korea, men get moisturised and feminine

Big Ideas

In Korea, men get moisturised and feminine

In Korea, men get moisturised and feminine
Seoul : Hera : Amorepacific
Boxcars

Micro Trends

Boxcars

Boxcars
Cars : Square : Cube
Treetop hotels show Travel & Hospitalitylers the sky’s the limit

Big Ideas

Treetop hotels show Travel & Hospitalitylers the sky’s the limit

Treetop hotels show Travel & Hospitalitylers the sky’s the limit
Treehouse Hotels : South Africa : Curacao
Consumers driving auto sales in India

Big Ideas

Consumers driving auto sales in India

Consumers driving auto sales in India
India : New Delhi : Society Of Indian Automobile Manufacturers
In Beirut, female consumers get their own taxis

Big Ideas

In Beirut, female consumers get their own taxis

In Beirut, female consumers get their own taxis
Beirut : Banet Taxi : Peugeot
Younger consumers seek traditional hospitality

Big Ideas

Younger consumers seek traditional hospitality

Younger consumers seek traditional hospitality
Traditional : St James : Savile Club
Pharmafoods

Markets

Pharmafoods

On both sides of the Atlantic, health and wellbeing have become a major media focus. Consumers are being bombarded with conflicting messages, from ...
Pharmafoods : Superfoods : Nanofoods
Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Big Ideas

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers
Diageo : Cocktails : Ready-to-drink
Direct selling on the up in the downturn

Big Ideas

Direct selling on the up in the downturn

Direct selling on the up in the downturn
Direct Selling : Avon : Vie At Home
More than half of Bleisurite Britons work while on holiday

Big Ideas

More than half of Bleisurite Britons work while on holiday

More than half of Bleisurite Britons work while on holiday
Office : Always-on : Life
Retailers trim down as consumers simplify shopping

Big Ideas

Retailers trim down as consumers simplify shopping

Retailers trim down as consumers simplify shopping
Food Marketing Institute : Wall Street Journal : Walmart
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