Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...

Big Ideas

Devilish bourbon has customers over a barrel

Stories : Narrative : Liquor

Viewpoints

Simon Thompson : Five-star hotel retail

Raddleman CEO Simon Thompson talks about five-star hotel retail.

Simon Thompson : Hotel Retail : Luxury

Big Ideas

Rich consumers use the internet differently

Digital : Check-in Culture : Amortal

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.

Tesco : Click N Collect : Boarding Pass

Viewpoints

Michael-George Hemus : Revived brands

Michael-George Hemus talks about revived brands.

Truman Brewery : Michael-George Hemus : Beer

Big Ideas

Technology a fatal distraction for workers

Instant Messaging : Workplace : Social Networks

Big Ideas

The changing face of Chinese luxury shoppers

Service : Fantatics : Fashionable

Big Ideas

Russia and China offer a wealth of opportunity

Cars : Jets : Assets

Design Directions

What Happens When

Most people know what to expect from their favourite restaurant. The food, waiting staff and interior are more-or-less the same each time. New York...

Micro Trends

Beyond Nostalgia

In the food, drink, art and design sectors, rather than being merely nostalgic about the past, some Revivalists are digging deeper, going further b...

Heritage : Truman's : Dinner

Big Ideas

Consumers prepared to pay for an easy life

Food : Grocery : Telecoms

Viewpoints

Jeremy Langmead : Using e-content for e-commerce

Mr Porter editor-in-chief Jeremy Langmead talks about using e-content for e-commerce.

Mr Porter : Jeremy Langmead : Retail Futures

Micro Trends

Rebuilt heritage

Today’s consumers prefer their products to have history and to evoke a sense of the past. In response, smart – and new – brands are creating instan...

Quality : Engagement : Union Cycle Works

Big Ideas

Consumers set to home in on the essentials

Shopping : Own-label : Economy

Micro Trends

Show Your Working

Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...

Craftsmanship : Moleskine : Mechanism

Viewpoints

Jérôme Sans : A glocal hotel experience

The idea:A glocal hotel experienceThe person:Words: Jonna DaglidenVisuals: Joanna Tulej

Hotels : Le Meridien : Jerome Sans

Micro Trends

Brand friends

Retail and hospitality brands are no longer promoting their own products exclusively. They are also playing curator, and connecting customers with ...

J Crew : Fernando Br’zio : Shona Heath

Big Ideas

Chinese luxury shoppers branch out worldwide

New York : Christian Dior : Holidays

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER