Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next
Perimenopause Care-munities
She is Mother
The Great Wealth Transfer
Grandpeers Market
Matt Watkins : Gamifying public transport

Viewpoints

Matt Watkins : Gamifying public transport

Mudlark creative and technical director Matt Watkins talks about gamifying public transport.  
Chromaroma : Matt Wakins : Games
Sustainable Sushi

Micro Trends

Sustainable Sushi

Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...
Organic : Fishing : Eco-conscious
Think Blue campaign sets players on eco trip

Big Ideas

Think Blue campaign sets players on eco trip

Think Blue campaign sets players on eco trip
Virtual Experience : Google Maps : Volkswagen
Mexican Micro-Breweries

Micro Trends

Mexican Micro-Breweries

A craft beer breakthrough is bubbling in Mexico as social media-savvy consumers and rebel brewers challenge the old guard.
Craft : El Deposito : Dos Equis
Open Brands

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...
Open-source : PŒl Rodenius : Quirky.com
Devilish bourbon has customers over a barrel

Big Ideas

Devilish bourbon has customers over a barrel

Devilish bourbon has customers over a barrel
Jim Beam : Stories : Narrative
Simon Thompson : Five-star hotel retail

Viewpoints

Simon Thompson : Five-star hotel retail

Raddleman CEO Simon Thompson talks about five-star hotel retail.
Simon Thompson : Hotel Retail : Luxury
Rich consumers use the internet differently

Big Ideas

Rich consumers use the internet differently

Rich consumers use the internet differently
Digital : Check-in Culture : Amortal
Simpler Experiences

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.
Tesco : Click N Collect : Boarding Pass
Michael-George Hemus : Revived brands

Viewpoints

Michael-George Hemus : Revived brands

Michael-George Hemus talks about revived brands. 
Truman Brewery : Michael-George Hemus : Beer
Technology a fatal distraction for workers

Big Ideas

Technology a fatal distraction for workers

Technology a fatal distraction for workers
Information Overload : Instant Messaging : Workplace
The changing face of Chinese luxury shoppers

Big Ideas

The changing face of Chinese luxury shoppers

The changing face of Chinese luxury shoppers
Service : Fantatics : Fashionable
Russia and China offer a wealth of opportunity

Big Ideas

Russia and China offer a wealth of opportunity

Russia and China offer a wealth of opportunity
Cars : Jets : Assets
What Happens When

Design Directions

What Happens When

Most people know what to expect from their favourite restaurant. The food, waiting staff and interior are more-or-less the same each time. New York...
Beyond Nostalgia

Micro Trends

Beyond Nostalgia

In the food, drink, art and design sectors, rather than being merely nostalgic about the past, some Revivalists are digging deeper, going further b...
Heritage : Truman's : Dinner
Consumers prepared to pay for an easy life

Big Ideas

Consumers prepared to pay for an easy life

Consumers prepared to pay for an easy life
Food : Grocery : Telecoms
Jeremy Langmead : Using e-content for e-commerce

Viewpoints

Jeremy Langmead : Using e-content for e-commerce

Mr Porter editor-in-chief Jeremy Langmead talks about using e-content for e-commerce. 
Mr Porter : Jeremy Langmead : Retail Futures
Rebuilt heritage

Micro Trends

Rebuilt heritage

Today’s consumers prefer their products to have history and to evoke a sense of the past. In response, smart – and new – brands are creating instan...
Quality : Engagement : Union Cycle Works
Consumers set to home in on the essentials

Big Ideas

Consumers set to home in on the essentials

Consumers set to home in on the essentials
Shopping : Own-label : Economy
Show Your Working

Micro Trends

Show Your Working

Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...
Craftsmanship : Moleskine : Mechanism
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