Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Nostalgic Drinks

Micro Trends

Nostalgic Drinks

In times of economic uncertainty, consumers seek value and quality. In the fields of packaging and design we have already seen how consumers are re...
Bar : KŒken : Alcholo
Lean Luxury Tech

Micro Trends

Lean Luxury Tech

The luxury technology market is toning down its ostentation. Today’s high-end gadgets are lean, smart and simple.
NTT Docomo : LaCie : Luxe
Rich Chinese buy luxury yachts as status symbol

Big Ideas

Rich Chinese buy luxury yachts as status symbol

Rich Chinese buy luxury yachts as status symbol
Travel : Super-Rich : Yachts
Billionaire count up as Chinese fortunes grow

Big Ideas

Billionaire count up as Chinese fortunes grow

Billionaire count up as Chinese fortunes grow
China : Hurun : Exports
Local hotels

Micro Trends

Local hotels

Local hotels
Louis Vuitton : Tourism : Service
Rurbanites

Communities

Rurbanites

Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...
Vegetables : Albion : Aubin & Wills
Men set to splash out on luxuries in 2010

Big Ideas

Men set to splash out on luxuries in 2010

Men set to splash out on luxuries in 2010
Louis Vuitton : Affluent : Wealthy
China's household wealth on the rise

Big Ideas

China's household wealth on the rise

China’s household wealth on the rise
China : Income : Household
Role-play Retail

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.
Interactive : Louis Vuitton : Live
Responsive Architecture

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...
Random International : Interactivity : Static
Peng Loh : Community hotels

Viewpoints

Peng Loh : Community hotels

Hotelier Peng Loh talks about community hotels. 
Hotels : Peng Loh : Home From Home Hotels
Anti-ageing sector reaches maturity in Japan

Big Ideas

Anti-ageing sector reaches maturity in Japan

Anti-ageing sector reaches maturity in Japan
Japan : Anti-ageing : Mintel
Texture and culture at play for London menswear

Big Ideas

Texture and culture at play for London menswear

Texture and culture at play for London menswear
London Fashion Week : JW Anderson : James Long
Over-50s catch the social networking bug

Big Ideas

Over-50s catch the social networking bug

Over-50s catch the social networking bug
Facebook : LinkedIn : Pew Research Center
Hair colour a grey area for over half of men

Big Ideas

Hair colour a grey area for over half of men

Hair colour a grey area for over half of men
Grooming : Aging : Hair Dye
Russia's Roofers

Micro Trends

Russia's Roofers

For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...
Urban : Ru_Roofers : Alone
Betatecture

Micro Trends

Betatecture

A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...
Design : A Cabin In A Loft : Muzeum Lodz
Chinese consumers want fashion fit for them

Big Ideas

Chinese consumers want fashion fit for them

Chinese consumers want fashion fit for them
Bespoke : Individualism : Dedicated
Luxury: Chengdu

Markets

Luxury: Chengdu

Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu : China : Sichuan
Coffee Unplugged

Micro Trends

Coffee Unplugged

Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.
Revivalist : Clever Coffee Dripper : AeroPress
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