Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Viewpoints

Jérôme Sans : A glocal hotel experience

The idea:A glocal hotel experienceThe person:Words: Jonna DaglidenVisuals: Joanna Tulej

Hotels : Le Meridien : Jerome Sans

Micro Trends

Brand friends

Retail and hospitality brands are no longer promoting their own products exclusively. They are also playing curator, and connecting customers with ...

J Crew : Fernando Br’zio : Shona Heath

Big Ideas

Chinese luxury shoppers branch out worldwide

New York : Christian Dior : Holidays

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials

Micro Trends

Nostalgic Drinks

In times of economic uncertainty, consumers seek value and quality. In the fields of packaging and design we have already seen how consumers are re...

Bar : KŒken : Alcholo

Micro Trends

Lean Luxury Tech

The luxury technology market is toning down its ostentation. Today’s high-end gadgets are lean, smart and simple.

NTT Docomo : LaCie : Luxe

Big Ideas

Rich Chinese buy luxury yachts as status symbol

Travel : Super-Rich : Yachts

Big Ideas

Billionaire count up as Chinese fortunes grow

China : Hurun : Exports

Micro Trends

Local hotels

Louis Vuitton : Tourism : Service

Communities

Rurbanites

Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...

Vegetables : Albion : Aubin & Wills

Big Ideas

Men set to splash out on luxuries in 2010

Louis Vuitton : Affluent : Wealthy

Big Ideas

China's household wealth on the rise

China’s household wealth on the rise

China : Income : Household

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.

Interactive : Louis Vuitton : Live

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...

Random International : Interactivity : Static

Viewpoints

Peng Loh : Community hotels

Hotelier Peng Loh talks about community hotels.

Hotels : Peng Loh : Home From Home Hotels

Big Ideas

Anti-ageing sector reaches maturity in Japan

Japan : Anti-ageing : Mintel

Big Ideas

Texture and culture at play for London menswear

London Fashion Week : JW Anderson : James Long

Big Ideas

Over-50s catch the social networking bug

Facebook : LinkedIn : Pew Research Center

Big Ideas

Hair colour a grey area for over half of men

Grooming : Aging : Hair Dye

Micro Trends

Russia's Roofers

For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...

Urban : Ru_Roofers : Alone

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