Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Big Ideas

Singaporeans sign up for careful luxury spending

Big Ideas

Hong Kong’s new luxury mall dedicated to men

By Alison Bishop

Landmark : Hong Kong : Menswear

Big Ideas

App heralds new era for hailing London taxis

Travel : Taxi : Mobile

Big Ideas

Business Travel & Hospitality boosts Asian economy hotel market

Hotels : Economy : InterContinental

Big Ideas

Rise in convenience in store for consumers

Convenience : Store Formats : Planet Retail

Big Ideas

Millionaires and billionaires increase control of world’s wealth

High Net Worths : Wealth : Millionnaires

Big Ideas

Poundland in prime position to ride the recession

Budget : Value : Shopping

Big Ideas

Louis Vuitton opens an island temple of luxury

LVMH : Accessories : Travel

Communities

Self-Quants

Inspired by how useful data can be in measuring, monitoring and reducing the amount of energy we use and how much money we spend, a few digital pio...

Nike : Matthew Miller : Up

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Communities

The Just Nots

They pay their taxes and they work hard, but millions today are just not making ends meet, just not making it on the housing ladder and just not ge...

Food : Consumption : Status

Markets

Spirits Market

The worldwide spirits sector is booming, fuelled by growth markets such as China and India.

China : India : White Spirits

Big Ideas

Retailers are old hands at targeting elderly

Ageing Population : Nikkei : Grey Affluents

Markets

Fragrance

The global market for fragrances is set to grow, boosted by organic ingredients and a revival of Middle Eastern scents in the West.

Global Intelligence Alliance : Avon : Bulgari

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...

Cooperation : Competition : Common

Markets

Luxury car market: China

With China due to overtake the US as the world’s biggest luxury consumer market in the coming five years, the country is seeing a burgeoning demand...

China : Autos : Hurun Report

Viewpoints

Matt Watkins : Gamifying public transport

Mudlark creative and technical director Matt Watkins talks about gamifying public transport.

Chromaroma : Matt Wakins : Games

Micro Trends

Sustainable Sushi

Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...

Organic : Fishing : Eco-conscious

Big Ideas

Think Blue campaign sets players on eco trip

Google Maps : Volkswagen : Environment

Micro Trends

Mexican Micro-Breweries

A craft beer breakthrough is bubbling in Mexico as social media-savvy consumers and rebel brewers challenge the old guard.

Craft : El Deposito : Dos Equis

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