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Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Micro Trends
New Sublimity Tourism
Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...
Switch Off
:
Contemplation
:
Quiet
Big Ideas
Silkworms and the story of the process at eco-luxury conference
Silkworms and the story of the process at eco-luxury conference
1.618
:
Osklen
:
Oskar Metsavaht
Big Ideas
India luxury market to continue growing despite regulations
India luxury market to continue growing despite regulations
India
:
Manufactruing
:
Regulations
Big Ideas
Beer company appeals to home-brewed taste in Africa
Beer company appeals to home-brewed taste in Africa
Chibuku
:
Homebrew
:
Beer
Big Ideas
Chinese government champions home-grown brands
Chinese government champions home-grown brands
China
:
TCL
:
3D TV
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
Big Ideas
China to become world leader in e-commerce
China to become world leader in e-commerce
China
:
E-commerce
:
Online
Big Ideas
Avon lady returns with a theatrical house call
Avon lady returns with a theatrical house call
Avon
:
Home
:
Cosmetics
Big Ideas
Sephora enters healthy Indian beauty market
Sephora enters healthy Indian beauty market
Sephora
:
India
:
Growth
Big Ideas
China overtakes US in demand for luxury watches
China overtakes US in demand for luxury watches
Japan
:
Watches
:
Rolex
Big Ideas
Court case leaves Chivas Regal in low spirits
Court case leaves Chivas Regal in low spirits
Chivas Regal
:
Whisky
:
Branding
Big Ideas
Channel 4 launches new social media channel
Channel 4 launches new social media channel
Channel 4
:
Tv
:
Social Media
Big Ideas
Fairtrade sales grow in tough retail climate
Fairtrade sales grow in tough retail climate
Fairtrade
:
Conscious Commerce
:
Organic
Big Ideas
Multi-channel retailers must be the real deal
Multi-channel retailers must be the real deal
John Lewis
:
Charlie Mayfield
:
Retail Week Conference
Big Ideas
Website rewards people for green activities
Website rewards people for green activities
Rick Owens
:
Paris Fashion Week
:
Dark Shrouds
Big Ideas
Omni-channel and agility top retail strategies
Omni-channel and agility top retail strategies
InterBrand
:
Best Retail Brands
:
Omnichannel
Big Ideas
Nestlé to cut out all artificial ingredients
Nestlé to cut out all artificial ingredients
Nestle
:
Confectionary
:
Chocolate
Big Ideas
Gucci turns its Hand to Japanese craftsmanship
Gucci turns its Hand to Japanese craftsmanship
Japan
:
Gucci
:
Craftsmanship
Big Ideas
IHG adopts an Even approach to staying healthy
IHG adopts an Even approach to staying healthy
Intercontinental Hotels Group
:
Spa
:
Wellness
Big Ideas
Budweiser campaign shows brand is on track
Budweiser campaign shows brand is on track
Budweiser
:
Beer
:
Advertising
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