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Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Communities
DIY Foodies
Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food
:
Cookery School
:
Trucks
Big Ideas
German car market in fast lane as EU sales stall
German car market in fast lane as EU sales stall
Germany
:
Peugeot-Citroën
:
PSA
Big Ideas
China set to be world leader in outbound Travel & Hospitality
China set to be world leader in outbound Travel & Hospitality
China Outbound Tourism Research Institute
:
Tourism
:
Travel
Big Ideas
Mid-market retail brands feel the squeeze in UK
Mid-market retail brands feel the squeeze in UK
Aldi
:
Lidl
:
Waitrose
Big Ideas
Australia makes it plain on tobacco branding
Australia makes it plain on tobacco branding
Cigarettes
:
Packaging
:
Legislation
Big Ideas
Quiet Mark heralds a silent transformation
Quiet Mark heralds a silent transformation
Quiet Mark
:
The Noise Abatement Society
:
Noise
Big Ideas
Discount outlets attract emerging market tourists
Oxfordshire, UK – Tourists from emerging markets such as China and Brazil are credited with driving sales at Value Retail, the UK-based chain...
Value Retail
:
Bicester Village
:
Discount Shopping
Big Ideas
Yale activates key change in lock technology
Yale activates key change in lock technology
Yale Lock
:
Near Field Communication
:
Android
Big Ideas
Starbucks expansion plans are brewing in India
Starbucks expansion plans are brewing in India
Starbucks
:
India
:
JV
Big Ideas
Open house at The Guardian for a weekend
Open house at The Guardian for a weekend
Newspapers
:
Journalism
:
Guardian
Big Ideas
BRIC consumers fuel rise in hybrid car ownership
BRIC consumers fuel rise in hybrid car ownership
BP
:
Hybrid
:
Cars
Big Ideas
Chinese consumers drive record cognac sales
Chinese consumers drive record cognac sales
Cognac
:
China
:
France
Big Ideas
First-class fine dining takes off onboard Etihad
First-class fine dining takes off onboard Etihad
Etihad
:
Airlines
:
Chef
Big Ideas
Thomson coasts towards budget cruise market
Thomson coasts towards budget cruise market
Thomson
:
Cruises
:
Budget
Markets
Men’s Luxury Retail
Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China
:
Japan
:
Valentino
Micro Trends
Last Chance Travel & Hospitality
In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism
:
Destinations
:
Trekking
Big Ideas
China offers incentives to boost consumption
China offers incentives to boost consumption
China
:
Economy
:
Consumption
Big Ideas
Record year for Rolls-Royce amid bespoke demand
Record year for Rolls-Royce amid bespoke demand
Rolls-Royce
:
Bespoke
:
Cars
Big Ideas
New flavours add spice to US whiskey market
New flavours add spice to US whiskey market
Whiskey
:
Jim Beam
:
Jack Daniels
Big Ideas
Public project shows life is tweet in Sweden
Public project shows life is tweet in Sweden
Sweden
:
Tourist Board
:
Curators Of Sweden
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