Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Big Ideas
Women CEOs reach record level in Fortune 500
Women CEOs reach record level in Fortune 500
Women
:
CEOs
:
Fortune 100
Big Ideas
BRIC tourists change the Paris luxury landscape
BRIC tourists change the Paris luxury landscape
China
:
Brazil
:
Russia
Big Ideas
Walmart offers click and cash for Just Nots
Walmart offers click and cash for Just Nots
Walmart
:
Supermarket
:
Click & Collect
Big Ideas
UK sex toy industry buzzing as demand rises
UK sex toy industry buzzing as demand rises
Sex
:
Toys
:
Lovehoney
Big Ideas
Interactive web retail finds new Perch offline
Interactive web retail finds new Perch offline
Perch
:
Digital Projection
:
Visual Merchandising
Markets
Mezcal makeover
Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal
:
Mexico
:
Los Amantes
Big Ideas
Airlines monetise Twitter feed with TweetAFlight
Airlines monetise Twitter feed with TweetAFlight
TweetAFlight
:
Airlines
:
Social Media
Big Ideas
Virgin treats customers to a first-class tour
Virgin treats customers to a first-class tour
Virgin Atlantic
:
First Class
:
Planeview
Big Ideas
Britain’s rich get richer in two-speed economy
Britain’s rich get richer in two-speed economy
Twin-track Economy
:
Wealthy
:
Money
Big Ideas
US shoppers cross over for new highs and lows
US shoppers cross over for new highs and lows
MasterCard
:
WWD
:
Nordstrom
Big Ideas
Food & Wine magazine opens first restaurant
Food & Wine magazine opens first restaurant
Food & Wine
:
Restaurant
:
St Regis
Big Ideas
Noma on course to open London pop-up restaurant
Noma on course to open London pop-up restaurant
Noma
:
Claridges
:
Restaurant
Big Ideas
China revives old models to boost car industry
China revives old models to boost car industry
China
:
Cars
:
Nostalgia
Big Ideas
Wealthy drivers rev up China’s used car sales
Wealthy drivers rev up China’s used car sales
China
:
Second-hand
:
Cars
Big Ideas
Lexus gears up for new customer service push
Lexus gears up for new customer service push
Lexus
:
Customer Service
:
Technical
Big Ideas
Age concern prevalent among wealthy Americans
Age concern prevalent among wealthy Americans
Beauty
:
Appearance
:
Hair Colouring
Big Ideas
Sephora steps up social commerce involvement
Sephora steps up social commerce involvement
Sephora
:
LVMH
:
S-Commerce
Big Ideas
UK retailers tighten their belts as incomes fall
UK retailers tighten their belts as incomes fall
Fast-fashion
:
Squeezed Middle
:
Spending
Big Ideas
Hotel chain sees rich pickings in Latin America
Hotel chain sees rich pickings in Latin America
Marriott International
:
Whyndham Hotel Group
:
Super 8 Hotels
Micro Trends
App Travel
The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...
Travel Arrangements
:
Reservations
:
Flying
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN