Experts & Opinion

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Viewpoints

Is Monzo misleading Millennials?

Challenging banking archetypes comes easily to Monzo. But does its crowdfunding strategy exploit inexperienced investors?

Finance : Technology : Youth

Viewpoints

Could copycat cosmetics re-ignite creativity in beauty?

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim originality and innov...

Beauty : Branding : Product Design

Viewpoints

Why Millennial family travel will foster a generation of woke kids

Will a combination of wanderlust and greater working flexibility help Millennial parents raise the most well-travelled generation of kids the world...

Travel : Youth : Millennial Parents

Viewpoints

Can conspicuous conshumanism create a better future?

Why it’s time for brands to step up and help consumers show off their humane worth, rather than monetary worth, through the products and services t...

Retail : Fashion : Sustainability

Viewpoints

Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.

Luxury : Retail : Travel

Viewpoints

Can fashion brands destigmatise the Sad Boy?

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?

Fashion : Youth : New Masculinity

Viewpoints

Can Western brands break into China's Singles Day?

With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable shopping event? James Hebbert, managin...

Retail : Fashion : Luxury

Viewpoints

Are cities still the best place for creatives?

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend forecaster and author of City Quitters, examines...

Creative : Wellness : Millennials

Viewpoints

Why retail programming will outshine product

A new template is emerging for a successful shopping experience, and it has little to do with the products offered, writes Emily Hamilton, director...

Retail : Fashion : Customer Experience

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...

Retail : Fashion : Leisure

Viewpoints

Will adaptogens destroy our ecology?

Increasing global demand for adaptogens and Ayurvedic herbs is putting plant species under strain. It’s time for brands to step up with more sustai...

Health : Wellness : Adaptogenic

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...

Beauty : Retail : New Masculinity

Viewpoints

Future Homes: How design will humanise AI in the home

As apps move from our phones to home interiors, Will Howe, director of Map Project Office, says future product design must bring warmth and accessi...

Far Futures : Technology : Future Home

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...

Branding : Advertising : Technology

Viewpoints

The future of design rests on diversity

With UK schools reducing their focus on creativity, Kelly Mackenzie, founder of White Bear Studio, says it’s time for the design industry to step u...

Youth : Design : Lifelong Learning

Viewpoints

Future Homes: Empowering the elderly through innovation

Kim Colin, co-founder of Future Facility, speculates whether the Internet of Things and data-driven smart homes can support the mindsets and capabi...

Technology : Far Futures : Wellness

Viewpoints

The essential ingredient in beauty retail’s future

Technology is elevating and personalising the in-store beauty experience, but is it enough? Robyn Novak, vice-president and creative managing direc...

Beauty : Retail : Technology

Viewpoints

Future Homes: Why tech-driven houses will improve social wellbeing

As part of our Far Future mini-series Future Homes, Ben van Berkel, founder and principal architect at UNStudio, discusses how data will positively...

Far Futures : Wellness : Technology

Viewpoints

Will AI make us better human beings?

From over-eating to spending that has a negative impact on the environment, could AI help to identify our bad habits and encourage us to do better?...

Health : Technology : Artificial Intelligence

Viewpoints

Why flagship stores are the arcades of the future

Gaming is creating a new breed of bold retail spaces that transcend language barriers, says Gilles Boissele, creative partner at UNIT9.

Retail : Fashion : Youth

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