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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
What if ADHD was recategorised as a skill set?
Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture
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Branding
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Media
Big Ideas
Hero connects online shoppers to experts on the shop floor
London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail
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Digital
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Technology
Big Ideas
Amazon constructs a permanent homeless shelter
Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture
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Architecture
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Digital
Communities
Beauty Backlashers
This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...
Beauty
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Community
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Identity
Big Ideas
Subscription emails are thriving
Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising
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Digital
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Media
Big Ideas
Artificial Intelligence bots are to confront video game bullies
Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.
Digital
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Technology
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Gaming
Markets
Beauty Futures 2017: Special Focuses
How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...
Beauty
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Branding
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Wellness
Markets
Beauty Futures 2017: Global Market Overview
From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty
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Branding
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Wellness
Communities
Skinthusiasts
Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with scientific knowledge and know how to use ...
Beauty
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Wellness
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Culture
Big Ideas
Google launches a jobs search engine
San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.
Technology
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Design
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Digital
Big Ideas
Voice-activated devices boost radio listening
UK – A report from Radiocentre shows this is also re-energising audio advertising.
Media
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Advertising
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Technology
Big Ideas
The Just Design certificate recognises ethical architecture firms
US – The initiative endorses firms that provide good working conditions, treat staff with respect and promote diversity.
Architecture
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Design
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Finance
Big Ideas
Programmable credit card Root aims to transform the financial technology sector
South Africa – The card enables developers to fully customise their bank account.
Finance
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Digital
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Technology
Big Ideas
MIT explores the future of manufacturing through machine learning
US – Researchers from the university have created a system that enables robots to learn from each other with minimal human input.
Technology
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Design
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Auto
Big Ideas
New study highlights the negative aspects of fast fashion
Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.
Fashion
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Retail
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Digital
Big Ideas
Affluent consumers in developing nations are positive about the future
Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.
Finance
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Luxury
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Culture
Big Ideas
Not asking for tap water fuels plastic bottle waste
UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability
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Packaging
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Design
Markets
Emerging Youth: Russia
Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion
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Advertising
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Culture
Big Ideas
Amazon unveils its first touchscreen Alexa
US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.
Digital
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Technology
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Amazon
Big Ideas
The British Museum unveils an educational collection of erotic artefacts
London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.
Culture
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Education
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Civic Brands
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