Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Internet users in India are more trusting of non-English content

India – A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.

Digital : Media : Advertising

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.

Digital : Technology : Culture

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.

Digital : Media : Advertising

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.

Retail : Technology : Digital

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.

Finance : Banking : Sustainability

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.

Beauty : Wellness : Retail

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.

Automotive : Technology : Digital

Big Ideas

Indian consumers trust e-commerce platforms

India – Compared to their Western counterparts, India’s shoppers show more faith in technologies such as mobile payments.

Finance : Retail : E-commerce

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.

Automotive : Technology : Design

Big Ideas

Pricing system cuts food waste and saves consumers money

US – Wasteless is a new supermarket pricing system that offers customers discounts based on produce freshness.

Food : Technology : Retail

Big Ideas

Discontentment is rife among China’s middle class

China – Wealth has not brought China’s burgeoning middle class happiness, according to a new report.

Middle Classes : Online Survey : Zhaopin.com

Big Ideas

Bext360 aims to transform coffee supply chains using blockchain

Denver – Alongside blockchain, the technology will use artificial intelligence (AI) and the Internet of Things (IoT) to analyse coffee quality and ...

Coffee : Blockchain : The Internet Of Things

Big Ideas

Millennials show more staying power in the workplace

Global – New studies reveal that Millennials are increasingly likely to stick with their employers.

Workplace Futures : Millennials : The Dislocated World

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.

LG : Consumer Electronics : The Dislocated World

Big Ideas

Without distraction

New York – Caveday is a new pop-up event that aims to help professionals to be more productive in their working lives.

The Focus Filter : Workplace : Co-working

Big Ideas

Reactive regions

Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.

Civic Brands : US : Cities

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.

ESports : Youth Culture : Video Games

Big Ideas

Platform for truth

US – Wikipedia co-founder Jimmy Wales has launched a news website that aims to provide quality news that readers can trust.

Civic Brands : Journalism : The Dislocated World

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.

Microsoft : Post-language Typography : Globalisation

Big Ideas

While you wait

Massachusetts – WaitSuite is a new series of apps designed to help users make the most of time spent waiting on technology.

The Learning Economy : Language : The Focus Filter

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