Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.

Media : Digital : Technology

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.

Advertising : Branding : Automotive

Big Ideas

European Parliament calls for easier product repairs

Global – The European Parliament is calling for measures to ensure longer product lifespans and make repairs easier.

Technology : Design : Digital

Markets

Smog Life: Toolkits

The actionable insights brands need to consider when responding to the air pollution crisis.

Sustainability : Retail : Health And Wellness

Big Ideas

Pollution capitals: Paris

Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health authority, the problem is becoming increas...

Technology : Digital : Health

Big Ideas

How to build a smog-free city

We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban environment.

Sustainability : Urbanism : Architecture

Big Ideas

Sephora moves to sell crowdsourced beauty products

Global – The beauty retailer will stock five of collaborative beauty brand Volition’s best-selling products.

Beauty : Digital : Retail

Big Ideas

Volvo announces its move to electric

Global – All of the car manufacturer’s vehicles will be fully electric or hybrid from 2019.

Auto : Sustainability : Technology

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...

Luxury : Vietnam : Vietnamese Luxurians

Big Ideas

Omni facilitates the sharing of stored items

San Francisco – On-demand storage start-up Omni enables users to rent out their stored items to the local community.

Retail : Fashion : Interiors

Big Ideas

This AI system can detect poverty-stricken areas

US – Penny uses satellite imagery data to predict the quality of life in an urban environment.

Technology : Digital : Artificial Intelligence

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...

Mexican Luxurians : Mexico : Luxury

Big Ideas

MissionU announces industry-focused curriculum

San Francisco – The programme is designed to give students the skills and experience they need to launch their career.

Educational : Digital : Technology

Big Ideas

Italbugs is looking to make silkworm waste edible

Italy – The company wants to repurpose waste silk from the fashion sector in order to create a high-protein flour.

Food : Fashion : Wellness

Markets

Luxury Futures: Index: 2017

Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obse...

Luxury Index

Big Ideas

Food bank use in the UK is on the rise

UK – A new study by Oxford University warns of mounting poverty due to welfare changes.

Food : Finance : Culture

Big Ideas

Cruise ships produce dangerously high amounts of pollution

Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.

Travel : Hospitality : Pollution

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.

Digital : Fashion : Retail

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.

Advertising : Digital : Technology

Big Ideas

Panasonic unveils new deodorising coat hanger

Osaka – The hanger is said to eliminate all odour, as well as any pollen on the garment.

Technology : Fashion : Digital

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