Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.

Digital : Fashion : Retail

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.

Advertising : Digital : Technology

Big Ideas

Panasonic unveils new deodorising coat hanger

Osaka – The hanger is said to eliminate all odour, as well as any pollen on the garment.

Technology : Fashion : Digital

Big Ideas

Investment tool Wahed is compliant with Sharia law

US – The platform uses algorithms and digital investment resources to open up investment opportunities for Muslims.

Finance : Digital : Technology

Big Ideas

Pollution capitals: Bangalore

Bangalore, India – Billed as India’s Silicon Valley, Bangalore’s rapid population expansion to more than 8.5m inhabitants is having an increasingly...

Wellness : Beauty : Bangalore

Big Ideas

Room to breathe

With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...

Wellness : Architecture : Hospitality

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.

Fashion : Luxury : Digital

Big Ideas

US census data shows most future-facing counties

US – The New York Times used the resource to determine where in time each county stands.

Culture : Finance : The New York Times

Big Ideas

Publicis plans AI-powered professional assistant

Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.

Workplace : Artificial Intelligence : Technology

Big Ideas

The People’s Bank of China trials a new digital currency

China – The state-owned bank is testing a prototype cryptocurrency through simulated transactions with domestic commercial banks.

Finance : Cryptocurrency : Digital Currency

Big Ideas

Stanford psychologists have created an AI shrink

US – The Woebot chatbot uses talk therapy to treat patients.

Digital : Health And Wellness : Technology

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.

Media : Digital : Technology

Big Ideas

Middle-skill jobs are under threat according to a new report

Global – Thanks to automation and globalisation, middle-skill jobs are being replaced by low- and high-skill occupations.

Workplace : Technology : Culture

Big Ideas

Snapchat encourages real-world exploration through social mapping

US – The social media platform is allowing users to share their location with friends.

Digital : Social Media : Technology

Markets

The future of voice assistants

Consumers are entering a new era of smart home technology, in which brands are increasingly focusing on platforms over products.

Technology : Digital : Advertising

Big Ideas

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.

Food : Drink : Retail

Big Ideas

Indian beauty consumers favour natural ingredients

India – Distrustful of artificial ingredients, Indian consumers are increasingly interested in the provenance of their beauty products.

Beauty : Wellness : Food

Big Ideas

Pollution capitals: Seoul

Seoul – With more than 10m inhabitants increasingly concerned about the health risks associated with air pollution and a government slow to take ac...

Beauty : Wellness : Seoul

Big Ideas

Underarm hair increasingly considered less of a stigma by Millennials

Global – Almost one in four young women do not shave their underarms, according to research by Mintel.

Beauty : Advertising : Wellness

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture