Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Digital cure

California, US – Virta Health is a start-up that taps into the rise of digital as a new healthcare sector.

Digital : Healthcare : Wellness

Big Ideas

Playing with emotions

Switzerland – Mask is the first device capable of interpreting real-life emotions and replicating them in virtual reality (VR).

Virtual Reality : The E-motional Economy : Social Media

Big Ideas

Quick fix

Mumbai, India – Google has launched a food delivery and home services app for Asia.

Google : Sharing Economy : India

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...

Beauty : South Korea : China

Big Ideas

Homing in on home-grown

UK – Consumers are choosing British food produce above foreign alternatives, but only up to a certain price point, according to a new survey.

Brexit : Supermarkets : British

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.

Whole-system Thinking : Recycling : Millennials

Big Ideas

The Future Sausage

The Future Sausage explores how this humble foodstuff might be the ideal tool to promote more sustainable eating practices.

Milan Salone 2017 : Protein : The Future Sausage

Big Ideas

Milan Salone 2017: Review

This year’s Salone Internazionale del Mobile in Milan questioned the role of design in the current political climate, through new democratic f...

Civic Brands : Design : Virtual Reality

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.

Post-language Typography : Advertising : Civic Brands

Big Ideas

Drive-in discounts

US – Walmart is to offer customers a discount if they collect online orders in-store.

Walmart : Supermarket : Civic Brands

Big Ideas

Bright idea

London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.

Civic Brands : Whole-system Thinking : Automotive

Big Ideas

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.

Sharing Economy : Civic Brands : Transport

Big Ideas

State of repair

US – A growing number of US states are seeking legislation to enable consumers to repair certain electronic devices.

Whole-system Thinking : Electronics : Sustainability

Big Ideas

World Retail Congress 2017: Review

This year World Retail Congress sought to re-imagine the customer experience and re-assess the fundamental principles of bricks-and-mortar ret...

Retail : Artificial Intelligence : Phygital

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.

Civic Brands : Germany : The Dislocated World

Big Ideas

Special delivery

London – Deliveroo is expanding its reach by launching its own delivery-only kitchens.

Deliveroo : Food & Drink : Convenience Culture

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.

TAG Heuer : Video Games : Luxury

Big Ideas

in-cosmetics Global 2017: Review

London – At in-cosmetics Global, personal care industry suppliers presented their latest innovations.

Beauty : Pollution : Whole-system Thinking

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.

Uber : Video Games : Civic Brands

Big Ideas

Not in charge

Germany – Carbon emissions are on the rise as consumers fail to embrace electric cars, according to a new report.

Germany : Electric Cars : Whole-system Thinking

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