Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Investment tool Wahed is compliant with Sharia law

US – The platform uses algorithms and digital investment resources to open up investment opportunities for Muslims.

Finance : Digital : Technology

Big Ideas

Pollution capitals: Bangalore

Bangalore, India – Billed as India’s Silicon Valley, Bangalore’s rapid population expansion to more than 8.5m inhabitants is having an increasingly...

Wellness : Beauty : Bangalore

Big Ideas

Room to breathe

With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...

Wellness : Architecture : Hospitality

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.

Fashion : Luxury : Digital

Big Ideas

US census data shows most future-facing counties

US – The New York Times used the resource to determine where in time each county stands.

Culture : Finance : The New York Times

Big Ideas

Publicis plans AI-powered professional assistant

Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.

Workplace : Artificial Intelligence : Technology

Big Ideas

The People’s Bank of China trials a new digital currency

China – The state-owned bank is testing a prototype cryptocurrency through simulated transactions with domestic commercial banks.

Finance : Cryptocurrency : Digital Currency

Big Ideas

Stanford psychologists have created an AI shrink

US – The Woebot chatbot uses talk therapy to treat patients.

Digital : Health And Wellness : Technology

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.

Media : Digital : Technology

Big Ideas

Middle-skill jobs are under threat according to a new report

Global – Thanks to automation and globalisation, middle-skill jobs are being replaced by low- and high-skill occupations.

Workplace : Technology : Culture

Big Ideas

Snapchat encourages real-world exploration through social mapping

US – The social media platform is allowing users to share their location with friends.

Digital : Social Media : Technology

Markets

The future of voice assistants

Consumers are entering a new era of smart home technology, in which brands are increasingly focusing on platforms over products.

Technology : Digital : Advertising

Big Ideas

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.

Food : Drink : Retail

Big Ideas

Indian beauty consumers favour natural ingredients

India – Distrustful of artificial ingredients, Indian consumers are increasingly interested in the provenance of their beauty products.

Beauty : Wellness : Food

Big Ideas

Pollution capitals: Seoul

Seoul – With more than 10m inhabitants increasingly concerned about the health risks associated with air pollution and a government slow to take ac...

Beauty : Wellness : Seoul

Big Ideas

Underarm hair increasingly considered less of a stigma by Millennials

Global – Almost one in four young women do not shave their underarms, according to research by Mintel.

Beauty : Advertising : Wellness

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Big Ideas

The Ultra III sneaker is made using polluting algae

China – The shoes by Vivobarefoot are made from a mix of ethylene-vinyl acetate and polluting algae harvested from Lake Tai.

Fashion : Sustainability : Design

Big Ideas

Amazon patents method to prevent price checking

US – The retailer is considering ways to stop shoppers in-store buying from a competitor.

Retail : Digital : Bricks-and-mortar

Big Ideas

Zelle enables banks to tap into the person-to-person payment model

US – The system enables traditional financial institutions to compete with non-bank person-to-person (P2P) payment providers.

Finance : Digital : Technology