Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Digital natives less prevalent, says report

Connected : LSE : Dr Ellen Helsper

Big Ideas

Personal Shoppers arrive at Heathrow Airport

Heathrow Airport has launched a new personal shopping service.

Beauty : Erin O'Connor : Heathrow Airport

Big Ideas

New York campaign aims to boost girls' self-esteem

New York campaign hopes to boost girls’ self-esteem.

New York : I'm A Girl : Self-esteem

Big Ideas

Amazon tops consumer poll for trust

Poll reveals Amazon to be consumer favourite for trust.

Transparency : Delivery : Authentic

Big Ideas

Luxury retailer engages fans of ABC series Scandal

Television : Character : Window Display

Big Ideas

MasterCard and Condé Nast offer shoppable content

Advertising : ShopThis : Shoppable Content

Big Ideas

Fashion week's social media frenzy overwhelms consumers

Fashion week’s social media frenzy overwhelms consumers.

Twitter : London Fashion Week : Instagram

Big Ideas

Ikea launches flatpack solar panels in UK

Ikea launches flatpack solar panels in UK.

Renewable Energy : Flatpack : UK

Big Ideas

Beijing Design Week 2013 : Top 10

Re-use, recycle, re-invent. These were the broad themes of Beijing Design Week 2013, which brought traditional Chinese culture to life, while retro...

China : Taste Of Guizhou : AMI

Big Ideas

iPhone app game relies on sound instead of sight

Vanished is an iPhone game where you use your ears, not your eyes.

Video Games : Sound : Graphics

Big Ideas

Marriott Australia recruits teens as virtual concierges

Marriott Australia targets teens with virtual concierge initiative.

Hotel : Teen : Guide

Big Ideas

World Retail Congress: Kate Moss may front Topshop's launch in China

Topshop is considering using supermodel Kate Moss as a springboard for the launch of the brand in mainland China.

China : Collaboration : World Retail Congress

Markets

Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...

China : Prestige : Gadgets

Big Ideas

Men's skincare brand targets urban professionals

Men’s skincare brand targets urban professionals

Packaging : Anti-Aging : Mazorin

Big Ideas

World Retail Congress: Martha Stewart and Mindy Grossman talk women's retail

Martha Stewart and Mindy Grossman talk women’s retail.

Gaming : Mobile : 2013

Big Ideas

Luxury sneaker temple blends online and offline retail

Melbourne shop Sneakerboy offers innovative luxury

Trainers : Phy-gital : V-Wallet

Big Ideas

Financial rebrand hits the spot

Branding : SomeOne : Loan

Big Ideas

Intel aims to close the gender technology gap

Silicon Valley corporation Intel is to teach five million women in developing countries basic digital skills.

Africa : Women And The Web : She Will Connect

Big Ideas

Dockers shakes up image with pop-up

New York : Dockers : SoHo

Big Ideas

Elle magazine aims to make feminism fashionable

Advertising : Rebranding Feminism Project : November Issue

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