Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Coca-Cola launches clean water and community-building initiative

Africa : Biomass : Ekocenters

Big Ideas

Fohr Card launches tool to quantify social media impact

Fohr Card launches tool to quantify social media impact.

Luxury : Subscription : Bloggers

Big Ideas

World Retail Congress 2013: Overview part 1 - omni-channel 2.0, agnostic retail personalisation and Mega-Systems enablers

Paris – Now in its seventh year, the World Retail Congress in Paris, which brought together more than 1,400 retail industry delegates from 56 count...

Paris : Peter Fitzgerald : Jeff Bezos

Big Ideas

Disney Research brings 3D touch to flat screens

Disney Research brings 3D touch to flat screens.

Tactile : Disney Research : Friction

Big Ideas

Designer hostels appeal to bankers and backpackers

Designer Bunks : Bunk Hostels : Accomodation

Big Ideas

World Retail Congress: Overview Part 2 – Community retail, grocery futures, wellness and emerging markets to watch

Boris Planer : Dorothy Perkins : Ian Cheshire

Big Ideas

Dutch Design Week 2013 preview

The 12th edition of Dutch Design Week promises not to disappoint. A must-see in the design calendar, and the largest design show in northern Europe...

Philips : Van Abbemuseum : Strijp

Big Ideas

Online video-posting on the rise in US

Video : VoxPopMe : Share It All Culture

Big Ideas

Morgans website offers guests virtual inspiration

Hotel group offers virtual concierge before stepping in the door.

Interactive : Immersive : Website

Communities

Athena Woman

Career success and increased spending power are giving rise to a new breed of highly educated, affluent and entrepreneurial woman. These women exud...

Community : Fang Yuan : Courtney Sklar

Communities

No-Mos, Mo-Mos and Fu-Mos

From women who are hands-off parents and those who use science to delay motherhood, to those who decide they never want to have kids at all, women’...

Motherhood : Mo-Mo : No-Mo

Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...

Retail : Terroll Lewis : Luigi Lunihank

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...

Fatherhood : Joel Higgs : Oskar Skatt

Big Ideas

Digital natives less prevalent, says report

Connected : LSE : Dr Ellen Helsper

Big Ideas

Personal Shoppers arrive at Heathrow Airport

Heathrow Airport has launched a new personal shopping service.

Beauty : Erin O'Connor : Heathrow Airport

Big Ideas

New York campaign aims to boost girls' self-esteem

New York campaign hopes to boost girls’ self-esteem.

New York : I'm A Girl : Self-esteem

Big Ideas

Amazon tops consumer poll for trust

Poll reveals Amazon to be consumer favourite for trust.

Transparency : Delivery : Authentic

Big Ideas

Luxury retailer engages fans of ABC series Scandal

Television : Character : Window Display

Big Ideas

MasterCard and Condé Nast offer shoppable content

Advertising : ShopThis : Shoppable Content

Big Ideas

Fashion week's social media frenzy overwhelms consumers

Fashion week’s social media frenzy overwhelms consumers.

Twitter : London Fashion Week : Instagram

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