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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
2013 Frankfurt Motor Show Overview
Frankfurt – Quality electric cars, more diversified product ranges and mainstream European brands seeking to move upmarket were three key themes at...
Automotive
:
Diversified Product Range
:
Upmarket
Big Ideas
New Sloane Street website targets luxury shoppers
New Sloane Street website targets luxury shoppers
Inspiration
:
London
:
Website
Big Ideas
Young women dominate Google Science Fair 2013
Young women dominate Google Science Fair 2013
Womenomics
:
Girls
:
Teenage
Big Ideas
Restaurant to sell out-of-date food to cut waste
Restaurant to sell out-of-date food to cut waste
Restaurant
:
Out-of-date
:
The Daily Table
Big Ideas
World Retail Congress 2013 preview
London – A macro-economic retail overview will be central to this year’s World Retail Congress (WRC) in Paris, where more than 1,400 retail industr...
London
:
Preview
:
Omni-channel
Markets
Chef Futures: Ones to Watch
We have seen wizards of molecular gastronomy, wild foods and historical menus transform the culinary landscape. Today, new young chefs are forging ...
Restaurant
:
Creative Belly
:
Bertrand Grébaut
Big Ideas
McDonald's introduces healthier menu options
McDonald’s introduces healthier menu options
Vegetables
:
Healthy Alternative
:
Options
Big Ideas
Netflix app designed to save viewer disappointment
Netflix app designed to save viewer disappointment
Netflix
:
Censor
:
Twitter App
Big Ideas
Apple faces threat from mobile phone repair shops
Apple faces threat from mobile phone repair shops
Iphone
:
Smartphone
:
Mobile Phone
Big Ideas
UK consumers curious about shoppable videos
UK consumers curious about shoppable videos
E-commerce
:
Online Video
:
Shopping Experience
Big Ideas
Retail analysis: Shinola’s TriBeCa flagship store
Retail analysis: Shinola's TriBeCa flagship store
New York
:
Shinola
:
Crafted
Big Ideas
Skincare brand is L'Oréal's first Indian purchase
Skincare brand is L'Oréal's first Indian purchase
India
:
Skincare
:
L'Oréal
Big Ideas
Danone takes a spoonful of Greek yoghurt sales
Danone takes a spoonful of Greek yoghurt sales
America
:
USA
:
US
Big Ideas
London Design Festival 2013: 10 of the best
The 11th London Design festival offered a wave of new products, experiences and exhibitions from emerging designers, as well as established brands....
Established & Sons
:
Philippe Malouin
:
Silo Studio
Big Ideas
Omni-channel experience is the future of magazines
Omni-channel experience is the future of magazines
Advertising
:
Transmedia Futures
:
Omni-channel
Big Ideas
British Vogue video aims to educate girls on image
British Vogue video aims to educate girls on image
Fashion
:
Behind The Scences
:
Body Image
Communities
Generation I: Tribe
Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...
Markets
Digital parents
From quantified infants to pregnancy apps, a new wave of devices and services is making it easier to be a parent of Generation I children.
Gaming
:
Future Family
:
Wearable Tech
Big Ideas
Older women lose out as Milan focuses on youth
Older women lose out as Milan focuses on youth
Milan
:
Youth
:
Womenomics
Big Ideas
App takes Grand Theft Auto from console to mobile
App takes Grand Theft Auto from console to mobile
Gaming
:
Mobile
:
App
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