LSN : Daily Signals : 26 : 03 : 26

Sprite refreshes brand identity through sound

Sprite's It’s That Fresh campaign, Global

Global – Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and sonic identities with deeper cultural relevance. Developed with creative agency forpeople, the new identity re-introduces the iconic Lymon symbol alongside a dynamic liquid motion and an energetic green and white palette, expressing Sprite’s intense lemon-lime flavour.

Beyond visuals, the Sprite Sound, created with Grammy award-winning producer Mustard, gives the brand a consistent audio identity, amplified through original music by UK rapper LeoStayTrill and a customised Sprite Ableton Move instrument. The platform reinforces Sprite’s deep roots in street culture, music, basketball, fashion and spicy food, partnering with brands including Takis, Tabasco and McDonald’s to turn trending flavours into multi-sensory experiences.

We began tracking the rise of branded Sonic Identities in 2019, as brands began recognising the benefits of creating sound identities to ensure a more holistic, 360-degree brand experience. Years later, multi-sensory brand identities are more important than ever as consumers face infobesity and brand fatigue. As a result, sound has become a key differentiator for future-forward brands – as explored in our Designing Silence report.

Strategic opportunity

How does your brand sound? Partner with music artists and translate signature sonic moments – the fizz of bubbles or the pop of a can, for instance – into immersive sonic experiences that deepen cultural relevance and brand authority

How Freaks of Nature is turning electrolytes into ingestible skincare

Global – Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily powder designed to support skin health from within.

Positioned as a category first, the product combines electrolyte replenishment with clinically studied benefits across five systems: hydration, skin barrier integrity, gut health, the gut-skin axis, and internal protection against UV-induced damage.

Moving beyond the electrolyte market’s traditional sodium, potassium and magnesium formulas, the blend incorporates hyaluronic acid, vitamin C, red orange extract and prebiotic fibre, ingredients linked to increased photoprotection, reduced UVB-induced sunburn intensity and protection against free radicals.

The launch reflects growing momentum behind ingestible dermatology and beauty formulas that borrow from traditional athletic performance. By aligning skin health with performance hydration, Freaks of Nature positions Skin Support Electrolyte as a daily hydration ritual that works from the inside out.

Explore how the beauty industry is tapping into sports culture in our Four Beauty Brands Harnessing the Power of Sports Fandom report.

Freaks of Nature, US

Strategic opportunity

How can you look beyond your category to combine adjacent benefits into single products or services, unlocking new use cases and driving deeper consumer engagement?

Stat: APAC wage growth outpaces that in Europe

MoneymBag$ by Mackenzie Freemire, US

Asia-Pacific – Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner. New data from recruitment consultancy Robert Walters shows the region recorded a 3.1% real median wage increase in 2025, more than double the 1.4% rise in Europe and above the global average of 1.7%.

Momentum is set to continue. APAC salary budgets are forecast to rise 5.2% in 2026, driven by competition for talent across tech, digital and engineering roles. India leads with a projected wage increase of 9%, fuelled by 6.6% GDP growth and its position as a digital and AI hub. Elsewhere, wages in China are expected to increase by 5%, while Vietnam and Indonesia are expected to benefit from shifting global supply chains, with rises of 7.1% and 5.9%, respectively.

Europe is showing a slower but broad recovery, with real wages rising in 23 of 25 countries in 2025. and forecast to grow by 1.7% in 2026.

Wage growth is emerging as a clear indicator of where future innovation, investment and consumer demand will concentrate. Our State of Luxury: India report highlights the key opportunities for companies looking to expand in the region and tap into an increasingly affluent consumer base.

Strategic opportunity

Align luxury, premium and tech offerings with rapidly growing disposable incomes in India, Vietnam, China and Indonesia, creating experiences and products that resonate with an increasingly affluent and digitally connected audience