Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Dystopian London

Viewpoints

Dystopian London

Why are a raft of new design and architecture projects so dark and undesirable?
Dystopian Futures : London : Design
Emily Forbes: Seenit

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.
Seenit : Emily Forbes : Citizen Journalism
Zachary Kaplan: Rhizome

Viewpoints

Zachary Kaplan: Rhizome

It’s time for curators to adopt a Museum 2.0 mindset.
Rhizome : Culture : Museum 2.0
James Paul Gee: Schoolcraft

Viewpoints

James Paul Gee: Schoolcraft

The Arizona State University professor reflects on the rise of the gaming for education movement.
Minecraft: Education Edition : Microsoft : Video Games
Robin Mellor: Space Explorer

Viewpoints

Robin Mellor: Space Explorer

Why blurring the boundaries between the digital and physical worlds might be the future of exhibition making.
Space Explorer : Exhibition : Revelation
Bad Taste, Merch and Fakes

Viewpoints

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.
Bad Taste : Anti-materialism : Anti-Authenticity
David Munczinski: Brickwork

Viewpoints

David Munczinski: Brickwork

Why retailers need more horizontal integration between physical and digital stores.
Brickwork : World Retail Congress 2016 : Omnichannel
Jared Ficklin: Argodesign

Viewpoints

Jared Ficklin: Argodesign

How autonomous vehicles will change the way that we interact with the technology in our devices.
Jared Ficklin : Argodesign : Auto Interiors
Kramer and Denfeld: Data Diners

Viewpoints

Kramer and Denfeld: Data Diners

The founders of the Center for Genomic Gastronomy on making our food system more resilient.
Center For Genomic Gastronomy : Recombinatorial Cuisine : Cathrine Kramer
Sylvie Freund-Pickavance: Value Retail

Viewpoints

Sylvie Freund-Pickavance: Value Retail

How to cater for tourists who want a luxury experience at an affordable price.
Value Retail : World Retail Congress 2016 : Discount Luxury
Aric Dromi: Volvo

Viewpoints

Aric Dromi: Volvo

Why car companies should prepare for a world 10, 20 or even 50 years from now.
Aric Dromi : Futurologist : Volvo
Fresh take

Viewpoints

Fresh take

The supermarket as we know it may die. But it doesn’t have to disappear completely.
Supermarkets : Convenience : Delivery Service
Tom Lancaster: Topman

Viewpoints

Tom Lancaster: Topman

The do’s and don’ts for building a surprising and culturally relevant digital identity.
Tom Lancaster : Topman : Programatic Advertising
Leyla Tahir: Tate Collective London

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.
Tate Collective : Gen Viz : Museum 2.0
New-Age Obsolescence

Viewpoints

New-Age Obsolescence

Why smart devices pose a risk to the relationship between retailers and customers.
John Lewis : Revolv : Nest
 Suzie Wokabi​: SuzieBeauty

Viewpoints

Suzie Wokabi​: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi​ : Suzie Beauty : Kenya
Troy Collins: Endource

Viewpoints

Troy Collins: Endource

How personalised content can be used to differentiate e-commerce from physical retail.
Troy Collins : Endource : Content Curation
Madary and Metzinger: Virtual Reality Ethics

Viewpoints

Madary and Metzinger: Virtual Reality Ethics

The authors of Real Virtuality: A Code of Ethical Conduct on why brands need to be cautious with VR.
Virtual Reality : Ethics : Michael Madary
Paulo Barcelos: Kids Hack Day

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.
Kids Hack Day : Gen Viz : Internet Age Media
Arthur Martinez: Abercrombie & Fitch

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.
Abercrombie & Fitch : World Retail Congress : Ground Zero Branding
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