Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Julia Cordray: Online Identity

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Julia Cordray: Online Identity

The Peeple co-founder on the need for cast-iron digital identities.
Peeple : Julia Cordray : Online Identity
Sara Carter: Clerkenwell London

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Sara Carter: Clerkenwell London

The CCO of Clerkenwell London explains why it is key to put community and staff at the heart of today’s bricks-and-mortar retail experience.
Clerkenwell London : Retail Futures : Sara Carter
Nicole Srock Stanley: Curating a destination

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Nicole Srock Stanley: Curating a destination

The creative director of Bikini Berlin explains why retail spaces constantly need to evolve and interact with their customers.
Bikini Berlin : World Retail Congress 2016 : Destination Retail
Buy-it-now fashion

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Buy-it-now fashion

Should fashion designers adopt the ‘see now, buy now’ fashion show model?
Buy Now : Fashion : Consumer-driven Demand
Elise By Olsen: Recens Paper

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Elise By Olsen: Recens Paper

The 16-year-old youth culture magazine editor explains why it is time to rethink teen stereotypes.
Elise By Olsen : Gen Viz : Recens Paper
Nic Yeeles: YouTube endorsements

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Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements. 
Nic Yeeles : Peg : Youtube
Joen Schauman: Social travel

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Joen Schauman: Social travel

Trip Republic’s chief experience officer talks about the importance of inspiration to the holiday booking process.
Joen Schauman : Trip Republic : Social Planner
Workplace futures

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Workplace futures

Businesses need to prepare for the arrival of Gen Z employees by making their workplaces more flexible.
Bleisure : Gen Z : Office Design
Ian Knox: Egencia

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Ian Knox: Egencia

Egencia’s Ian Knox on identifying and addressing business travellers’ pain points.
TripNavigator : Egencia : Expedia
Marcus Rothoff: Autonomous Driving

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Marcus Rothoff: Autonomous Driving

The project leader of Volvo’s Drive Me initiative on making cities compatible with autonomous vehicles.
Volvo : Marcus Rothoff : Gothenburg
Kevin Paintin: 20.20

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Kevin Paintin: 20.20

Travel agencies need to redesign the holiday-buying experience, says 20.20 client director Kevin Paintin. 
Thompson : Travel : Explorium Retail
In vitro cosmetics

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In vitro cosmetics

In vitro research is becoming less taboo and may offer brands a way to stop testing on animals.
Beauty : In Vitro : L'Oreal
Sarah Brightwell: Uber

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Sarah Brightwell: Uber

London – Sarah Brightwell, senior marketing manager at Uber, on delivering glocal service.
Uber : New Bricolage Living : Seamless Travel
Kassem Younis: Respect Data

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Kassem Younis: Respect Data

CEO of Mana App Studio explains how companies can reform their attitude to personal information.
Privacy : Personal Data : Big Data
Mark Rowe: easyJet

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Mark Rowe: easyJet

Mark Rowe, business marketing manager at easyJet, on using seamless technology to meet Millennial demands.
Easyjet : New Bricolage Living : New Millennials
Neurodesign: Beyond choice

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Neurodesign: Beyond choice

Could reading the subconscious mind inform design decisions and eliminate consumer anxiety? 
E-motional Economy : Merel Bekking : Neuroscience
Benoit Pagotto: IVR-Nation

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Benoit Pagotto: IVR-Nation

The IVR-Nation founder talks about how virtual reality will disrupt everything from fashion to travel.
VR : Ubiquitous Gaming Culture : Immersive Experience
Le Grand Jäger: Khaki Ethics

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Le Grand Jäger: Khaki Ethics

Guillemette Legrand and Eva Jäger explain why khaki is the perfect metaphor for our era.
The Emotional Economy : New Bricolage Living : Neutral Culture
Steve McCallion: Future health

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Steve McCallion: Future health

The creative director and CMO of ZOOM+ on how a retail-style approach would change healthcare.
Healthcare : The Optimised Self : Wellbeing Tech
Smog life: Airborne anxieties

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Smog life: Airborne anxieties

The decline in air quality is giving rise to new products and the commoditisation of oxygen.
Future Cities : Urban Air Quality : Pollution
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