Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Urban Outfitters: Rework

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.
Urban Outfitters : Fast Fashion : Upcycled Clothes
Sandra Lopez: Fashion intelligence

Viewpoints

Sandra Lopez: Fashion intelligence

The vice-president of Intel’s New Technology Group on the potential of Intel Curie.
Intel : Wearables : Fashion
Steven Lammertink: Cirqle

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink : Influencer Marketing : Cirqle
Enforced isolation

Viewpoints

Enforced isolation

The design of technology company offices is compounding the industry’s lack of diversity.
Office Design : Future Of The Workplace : Tech Industry
+rehabstudio: Chatbots

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+rehabstudio: Chatbots

Why chatbots are the future of brand communications.
AI : Chatbots : Software
Matthew Cockerill: Modular marketplace

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Matthew Cockerill: Modular marketplace

Seymourpowell’s creative director explains why modular technology needs to move beyond the smartphone.
Seymourpowell : Project Ara : Modular
Helen McGee: 3INA

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Helen McGee: 3INA

How the start-up brought its philosophy of real, accessible beauty to life.
3INA : Beauty : Creativity
Alexander Köth: Minodes

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Alexander Köth: Minodes

Why it’s time to bring digital analytics to bricks-and-mortar retail.
Alexander Köth : Retail Futures : Minodes
Cracking creativity

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.
Artificial Intelligence : Cannes Lions 2016 : Creativity
Amin El-Maghraby: Magrabi

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.
Eyewear : Smart Store : Retail Experience
Savannah Sachs: Birchbox

Viewpoints

Savannah Sachs: Birchbox

How combining analytics, personalisation and educational content can bring new customers to a saturated market.
Savannah Sachs : 2016 Beauty Futures Forum : Birchbox
Allen Han: Domestic experts

Viewpoints

Allen Han: Domestic experts

Teforia’s CEO and co-founder explains how technology is making connoisseurship more accessible.
Tea : The Internet Of Things : Delivery Service
Luke Whitehead: UAL

Viewpoints

Luke Whitehead: UAL

How universities and employers need to restructure to make the most of the Generation D mindset.
Education : Careers : UAL
Brexit: Brand Britain

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.
Brexit : EU Referendum : Short-term Thinking
Friends with bots

Viewpoints

Friends with bots

When Microsoft first launched its AI chatbot Tay it had no idea that it was heading for a PR nightmare.
Chatbots : Artifical Intelligence : Personality
Ariana Mouyiaris: MAKE

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.
MAKE : Digital Agressors : Skincare
Sharmadean Reid: WAH Nails

Viewpoints

Sharmadean Reid: WAH Nails

How WAH London is helping redefine the ultimate beauty salon of the future.
Explorium Retail : Gen Viz : Nails
Mark Palmer: Vegetarian adventurers

Viewpoints

Mark Palmer: Vegetarian adventurers

Pret A Manger's group marketing director explains why more brands need to take co-creation seriously.
Pret A Manger : Vegetarian : Co-creation
Stephen Laughlin: IBM

Viewpoints

Stephen Laughlin: IBM

Why retailers need to constantly experiment and embrace failure if they are to keep up with disruptors.
IBM : Revelation Brands : Stephen Laughlin
DVTK: OKgrl

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DVTK: OKgrl

Why in the future you won’t be able to tell the difference between e-commerce sites and fashion editorials.
DVTK : Gen Viz : Visual Interactivity
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