Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Nick Brackenbury: NearSt

Viewpoints

Nick Brackenbury: NearSt

How to future-proofing local retailers.
Localism : Phygital : Same-day-delivery
Generation Z Wellness

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Generation Z Wellness

Improving wellbeing isn’t just an industry, it’s an obligation.
Generation Z : WellJelly : Wellness
Hugh Duffie: Sandows

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Hugh Duffie: Sandows

Why coffee is experiencing a ready-to-drink revolution.
Coffee : Ready To Drink : Sandows
Alec Lee: Food’s synthetic future

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Alec Lee: Food’s synthetic future

The Ava Winery co-founder on why we should be constructing our food at the molecular level.
Synthetic Biology : Food Waste : Whole System Thinking
Fabled and GPStudio: Phygital Retail

Viewpoints

Fabled and GPStudio: Phygital Retail

How to create a seamless phygital shopping experience in-store and online.
Creative Phygital : Fabled : Marie Claire
An unshared future

Viewpoints

An unshared future

Fears are growing that the sharing economy model is not as benign as it first appeared.
The Sharing Economy : Airbnb : Uber
Jo Vidler: Farmopolis

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Jo Vidler: Farmopolis

The CEO on the new venture that is bringing together food, farming and culture.
Rurban Revolution : Farmopolis : Urban Farming
Robert Newry: Arctic Shores

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Robert Newry: Arctic Shores

Why traditional psychometric tests are no longer fit for purpose.
Recruitment : The Learning Economy : Gen Viz
Brexit: Creative capital

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Brexit: Creative capital

Why the creative industries will be crucial to securing Britain’s post-Brexit future.
Brexit : The Creative Industries Foundation : Recruitment
PER/se: Nebula Coat

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PER/se: Nebula Coat

What it means to launch a fashion brand in the era of peak stuff.
PER/se : Fashion Cycles : Slow Fashion
Brexit: Comparative advantage

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Brexit: Comparative advantage

British luxury brands might benefit from no longer being beholden to the industry’s European origin story.
Brexit : Luxury : British Heritage
Brexit: 360 Vision

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Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity : Internationalism : Branding
Manhattan Associates: Martin Lockwood

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Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates : Bricks And Mortar : Retail Experience
Brexit: Belief in agility

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Brexit: Belief in agility

Although the UK technology sector was vocally pro-remain, it is also best placed to weather the Brexit fallout.
Brexit : Tech City : Agile
Hew Leith: IntelligentX

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Hew Leith: IntelligentX

Why AI is key to creating truly responsive products.
Beer : Artificial Intelligence : Chat Bots
Brexit: Partisan Brands

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Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit : Brandstanding : New Bricolage Living
Brexit: Bricolage versus Backlash

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Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.
Brexit : Consumer Mindset : Globalisation
Penny Grivea: Rituals

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Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.
Rituals : Homeware : Cosmetics
Brexit: Terminal Velocity

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Brexit: Terminal Velocity

The UK's EU membership referendum was yet another example of how our need for speed is harming our future.
Brexit : Politics : Backlash Brands
Pokémarketing

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.
Pokemon Go : Advertising : Gaming
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