Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Stephanie Horton: Farfetch

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.
Farfetch : Luxury Retail : Content Marketing
Joe Lazauskas: Contently

Viewpoints

Joe Lazauskas: Contently

How brands can make content that consumers want to see.
Content Marketing : Freelance Economy : Contently
Brand New Ethics

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Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?
AI : Ethics : Autonomous Vehicles
Martijn Bertisen: Google

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Martijn Bertisen: Google

How to maintain innovation as you grow from disruptor to market leader.
Innovation : Future Of Work : Google
Christine Pausewang: Biocol Labs

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Christine Pausewang: Biocol Labs

Why the brand transitioned from the pharmaceutical to the wellness market.
Biocol Labs : Wellness : Whole-System Thinking
Charlotte Calvet: Garmence

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Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.
Garmence : Wine : Anti-Choice
​Biohacking with hallucinogens

Viewpoints

​Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?
Psychadelics : The Optimised Self : Micro-dosing
Bruce Nagra: Crazy Gin

Viewpoints

Bruce Nagra: Crazy Gin

How to create a spirit for second-generation British Indians.
Gin : New Bricolage Living : Bruce Nagra
Orla Delargy: Leon

Viewpoints

Orla Delargy: Leon

The importance of trust and winning back unhappy customers.
Leon : Trust : Festival Of Marketing
Gadi Amit: The cashless crisis

Viewpoints

Gadi Amit: The cashless crisis

The president of NewDealDesign on why digital payments still need tangible feedback.
Cashless Futures : Banking : Fin Tech
Jonathan Sands: Elmwood

Viewpoints

Jonathan Sands: Elmwood

What role should brands play in a Dislocated World?
Elmwood : Jonathan Sands : The Dislocated World
Jozef Youssef: Kitchen Theory

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.
Multisensory : Kitchen Theory : Experimental Gastronomy
Long-term thinking

Viewpoints

Long-term thinking

This year’s London Design Festival examined how designers are finding new value in waste.
London Design Festival 2016 : Material Futures : Utopia
Meifang Chen: The Chinese opportunity

Viewpoints

Meifang Chen: The Chinese opportunity

Alibaba Group UK’s senior manager on why brands entering the Chinese market can’t afford to be tentative.
Alibaba : Chinese Consumers : E-commerce
Nick Brackenbury: NearSt

Viewpoints

Nick Brackenbury: NearSt

How to future-proofing local retailers.
Localism : Phygital : Same-day-delivery
Generation Z Wellness

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Generation Z Wellness

Improving wellbeing isn’t just an industry, it’s an obligation.
Generation Z : WellJelly : Wellness
Hugh Duffie: Sandows

Viewpoints

Hugh Duffie: Sandows

Why coffee is experiencing a ready-to-drink revolution.
Coffee : Ready To Drink : Sandows
Alec Lee: Food’s synthetic future

Viewpoints

Alec Lee: Food’s synthetic future

The Ava Winery co-founder on why we should be constructing our food at the molecular level.
Synthetic Biology : Food Waste : Whole System Thinking
Fabled and GPStudio: Phygital Retail

Viewpoints

Fabled and GPStudio: Phygital Retail

How to create a seamless phygital shopping experience in-store and online.
Creative Phygital : Fabled : Marie Claire
An unshared future

Viewpoints

An unshared future

Fears are growing that the sharing economy model is not as benign as it first appeared.
The Sharing Economy : Airbnb : Uber
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