Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Proxy Parents

Viewpoints

Proxy Parents

What are the consequences of raising children under the aegis of artificial intelligence?
Mattell : Artificial Intelligence : Alexa
Charles Nduka: Emteq

Viewpoints

Charles Nduka: Emteq

Why tracking users’ emotions is crucial to the success of virtual reality.
Emteq : Virtual Reality : Emotion Tracking
Roger Michel: The Institute for Digital Archaeology

Viewpoints

Roger Michel: The Institute for Digital Archaeology

How technology is revolutionising the way we catalogue and exhibit material culture.
Institute For Digital Archaeology : Musuem Futures : 3D Printing
Benoit Pagotto: A new e-sports audience

Viewpoints

Benoit Pagotto: A new e-sports audience

The head of marketing at Fnatic on the company’s pop-up event and retail space.
Esports : Live Streaming : Twitch
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
Zara Mirza: Bacardi

Viewpoints

Zara Mirza: Bacardi

How brands can ethically empower the arts.
Bacardi : No Commission : Zara Mirza
Jenny Finkel: Mixpanel

Viewpoints

Jenny Finkel: Mixpanel

Why brands need to think more judiciously about big data.
Lisbon Web Summit : Mixpanel : Big Data
Carl Bresnahan: Intaglow

Viewpoints

Carl Bresnahan: Intaglow

Why holograms are the future of phygital retail.
Intaglow : Phygital Retail : Hologram
Brand-ucating the next generation

Viewpoints

Brand-ucating the next generation

With a prevalent skills gap in many sectors of the UK job market is it time for brands to step in and play a more active role in shaping their fu...
Brand Educators : The Learning Economy : Dyson
Ivan Poupyrev: Google ATAP

Viewpoints

Ivan Poupyrev: Google ATAP

How to design wearable technology that people want to wear.
Google : Wearable Technology : Lisbon Web Summit
The year of the uprising

Viewpoints

The year of the uprising

The MiVote founder explains why the events of 2016 will usher in an era of digitally powered direct democracy.
MiVote : Adam Jacoby : Blockchain
Anita Schjøll Brede: Iris AI

Viewpoints

Anita Schjøll Brede: Iris AI

How artificial intelligence can revolutionise brands’ R&D pipelines.
Artificial Intelligence : Iris AI : Automation
Archie Wilkinson: Pavegen

Viewpoints

Archie Wilkinson: Pavegen

How their technology is making retail both more sustainable and more interactive.
Pavegen : Phygital : Retail
Brand politics

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?
Brandstanding : Backlash Brands : Ben & Jerry's
Jackie Hunter: BenevolentBio

Viewpoints

Jackie Hunter: BenevolentBio

How artificial intelligence is already transforming the medical industry.
Jackie Hunter : BenevolentBio : Artificial Intelligence
Cara David: YouGov

Viewpoints

Cara David: YouGov

Tracking the world’s wealthiest consumers and their spending habits.
YouGov : Luxury Futures Forum : Ultra High Net Worths
Monotype: Translation Paradox

Viewpoints

Monotype: Translation Paradox

The Type Foundry on the challenge of maintaining a diversity of global written cultures in the digital age.
Monotype : New Bricolage Living : Post-Language Typography
Lisa Wood: Atom Bank

Viewpoints

Lisa Wood: Atom Bank

Why a bank’s brand is the least important part of its relationship with its customers.
Banking : Mobile Money : Festival Of Marketing
Keyvan Nilforoushan: OneFineStay

Viewpoints

Keyvan Nilforoushan: OneFineStay

How the brand is redefining the sharing economy for luxury consumers.
One Fine Stay : The Sharing Economy : Luxury
Mounia Inoughi: Wired Beauty

Viewpoints

Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.
Web Summit 2016 : Bespoke Beauty : Wearable Tech
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