Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
What are the consequences of Silicon Valley’s gender imbalance?

Viewpoints

What are the consequences of Silicon Valley’s gender imbalance?

Google’s latest scandal shows just how deeply male-centric thinking is entrenched in the technology world.
Female Futures : Entrepreneurs
Can Fairtrade be saved?

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Why AI will wipe out the need for traditional marketing and advertising

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Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
What does gene-editing mean for neurodiversity?

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What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Can electric vehicles ever be sexy?

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Can electric vehicles ever be sexy?

Why brands need to consider the cultural fallout of banning the internal combustion engine.
Automotive : Technology : Mobility
How are brands tracking emotions to improve their content?

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How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Why is being transgender still an issue?

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Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Are clean air zones the future of retail?

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Are clean air zones the future of retail?

The Clean Air Bench is a future-facing retail concept powered by advanced technology that could radically change how consumers shop.
Pollution : Technology : Smog Life
Will the human touch become a future luxury?

Viewpoints

Will the human touch become a future luxury?

Why retail’s automated future might make personal service a privileged commodity.
Retail : Luxury : Automation
Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

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Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

The UK’s Advertising Standards Agency (ASA) has hit out at brands whose campaigns enforce gender roles.
Advertising : Parenting : Branding
Is Instagram ruining the restaurant experience?

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Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Can silence help brands sell?

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Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
What does the rise of injectable cosmetics mean for make-up?

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What does the rise of injectable cosmetics mean for make-up?

How is the make-up market reacting to consumers approaching injectable cosmetics as an extension of make-up rather than a non-surgical procedure.
Beauty : Digital : Media
Will modular design soon be mandated?

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Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.
Technology : Design : Media
Will our future cities be pollution free?

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Will our future cities be pollution free?

The technology needed to create carbon-neutral cities already exists, but its implementation requires political willpower.
Technology : Architecture : Design
Is neuroscience the future of luxury?

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Is neuroscience the future of luxury?

At last week’s Luxury Futures Forum 2017, The Future Laboratory welcomed Dr Tara Swart, neuroscientist in residence at the Corinthia Hotel London...
Luxury : Neuroscience : Corinthia Hotel London
How can brands help clean up urban air?

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How can brands help clean up urban air?

The lead insight expert for Future Cities Catapult discusses the tactics that councils and companies can use to tackle air pollution.
Sustainability : Place Making : Transport
Is personalisation the future of bricks-and-mortar retail?

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Is personalisation the future of bricks-and-mortar retail?

Why consumers will demand ever greater control over the in-store experience.
Retail : Architecture : Digital
Office dress codes are fast becoming outdated

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Office dress codes are fast becoming outdated

Why Generation Z won’t stand for gender bias in the workplace.
Fashion : ​Generation Z : Workplace
Are luxury brands doing enough to appeal to Generation Z?

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Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...
Luxury : Fashion : Digital
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