Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Will our future cities be pollution free?

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Will our future cities be pollution free?

The technology needed to create carbon-neutral cities already exists, but its implementation requires political willpower.
Technology : Architecture : Design
Is neuroscience the future of luxury?

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Is neuroscience the future of luxury?

At last week’s Luxury Futures Forum 2017, The Future Laboratory welcomed Dr Tara Swart, neuroscientist in residence at the Corinthia Hotel London...
Luxury : Neuroscience : Corinthia Hotel London
How can brands help clean up urban air?

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How can brands help clean up urban air?

The lead insight expert for Future Cities Catapult discusses the tactics that councils and companies can use to tackle air pollution.
Sustainability : Place Making : Transport
Is personalisation the future of bricks-and-mortar retail?

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Is personalisation the future of bricks-and-mortar retail?

Why consumers will demand ever greater control over the in-store experience.
Retail : Architecture : Digital
Office dress codes are fast becoming outdated

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Office dress codes are fast becoming outdated

Why Generation Z won’t stand for gender bias in the workplace.
Fashion : ​Generation Z : Workplace
Are luxury brands doing enough to appeal to Generation Z?

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Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...
Luxury : Fashion : Digital
Is pollution-free hospitality the future of travel?

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Is pollution-free hospitality the future of travel?

As pollution levels continue to rise, the travel and hospitality industries need to consider how they will respond to increasing consumer concern.
Travel : Hospitality : Pollution
Why do today's homeowners care about air?

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Why do today's homeowners care about air?

Dyson's product development director explains why air pollution in the home is a growing concern.
Sustainability : Technology : Design
​Is Amazon’s new affordable membership good for lower-income families?

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​Is Amazon’s new affordable membership good for lower-income families?

With its new pricing policy for Amazon Prime, the company is not addressing the primary needs of that group.
Retail : Food : Digital
Sanctuary Space: Redesigning the home for the Anthropocene age

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Sanctuary Space: Redesigning the home for the Anthropocene age

How will the home evolve to protect families from the threat of air pollution?
Sustainability : Architecture : Product Design
Is mixed reality the future of in-bar entertainment?

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Is mixed reality the future of in-bar entertainment?

Why the medium could prove central to the strategy of drinks brands looking to engage Gen Viz consumers.
Drinks : Hospitality : Technology
Why we need to stop using the term Girl Boss

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Why we need to stop using the term Girl Boss

How the ‘pinkification’ of entrepreneurship is damaging women in the workplace.
Workplace : Equality : Entrepreneurship
Unmasking Fear

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Unmasking Fear

How brands are mitigating negative perceptions of pollution masks as consumers become more aware of the dangers of toxic air.
Design : Wellness : Pollution
The health impacts of air pollution

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The health impacts of air pollution

The British Lung Foundation’s Harriet Edwards discusses how London’s air quality issues are affecting consumers.
Sustainability : Health And Wellness : Workplace Futures
Can Kik make cryptocurrencies stick?

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Can Kik make cryptocurrencies stick?

The chat platform’s creation of its own digital currency can take cryptocurrencies into the mainstream.
Finance : Social Media : Digital
What if bots started developing their own social behaviours?

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What if bots started developing their own social behaviours?

The long-term impact of robot culture and AI needs to be better investigated by the media and advertising industries.
Technology : Digital : Artificial Intelligence
Generation Z entrepreneurs: Faster, better, stronger

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Generation Z entrepreneurs: Faster, better, stronger

Why brands need to swap prescription for playfulness if they want to attract the best Generation Z employees.
Recruitment : Gen Viz : The Future Of Work
Why sustainability is the jewellery industry’s next frontier

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Why sustainability is the jewellery industry’s next frontier

Jewellery brands face an uphill battle to attract a new generation of sustainably minded luxury consumers.
Luxury : Jewellery : Sustainability
Are innovation labs still the future of R&D?

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Are innovation labs still the future of R&D?

As Target prepares to close its flagship Food + Future coLab, LS:N Global examines what brands are getting wrong about their approach to innovation.
Retail : Food : Drink
Why it’s time for brands to lead the fight against climate change

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Why it’s time for brands to lead the fight against climate change

Today’s chief agents of change are more likely to be cities or companies than governments.
Sustainability : Branding : Politics
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