Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Do synthetic chemicals still have a place in the beauty industry?

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Do synthetic chemicals still have a place in the beauty industry?

Clean Beauty Co, BeautyMART and Spring Studios on why synthetics aren't going anywhere.
Beauty : Branding : Manufacturing
Why do consumers mistrust claims made by beauty brands?

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Why do consumers mistrust claims made by beauty brands?

Clean Beauty Co, BeautyMART and Spring Studios on why consumers are increasingly distrust beauty brands
Beauty : Branding : Retail
Nina Ryner: ChromaYoga

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Nina Ryner: ChromaYoga

Applying chromotherapy to yoga to enhance the sensory experience.
Wellness : Culture : Branding
Sustainability sells: Consumers want the whole package

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Sustainability sells: Consumers want the whole package

As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credenti...
Sustainability : Packaging : Pringles
New Direction: Harry Styles reveals Generation Z’s entertainment future

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New Direction: Harry Styles reveals Generation Z’s entertainment future

When 600 of Harry Styles's biggest fans packed excitedly into The Garage in North London for his secret gig last weekend, it wasn’t his new tunes t...
Technology : Culture : Leisure
Why beauty succeeds in times of turmoil

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Why beauty succeeds in times of turmoil

The beauty industry is faring well, despite political and economic uncertainty on the global stage.
Beauty : Retail : Packaging
Arrigo Berni: Moleskine

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Arrigo Berni: Moleskine

Why the stationery brand entered the retail market.
Retail : Design : Branding
Breathe uneasy

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Breathe uneasy

Should brands step in where governments are failing and protect consumers from air pollution?
Health : Wellness : Retail
City living is fuelling a skincare revolution

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City living is fuelling a skincare revolution

A host of 21st-century aggressors are having an impact our skin and changing our beauty regimes.
Beauty : Pollution : Skincare
Neil Christie: Wieden + Kennedy

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Neil Christie: Wieden + Kennedy

How advertisers can win in the attention economy.
Advertising : Marketing : Virtual Reality
The real value of personal data

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The real value of personal data

Nicholas Oliver explains why it is vital that consumers take back control of their information.
Privacy : Trust : Big Data
Gareth Dunsmore: Nissan

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Gareth Dunsmore: Nissan

Why the electric car could be the key to our future energy infrastructure.
Nissan : The Internet Of Energy : Electric Cars
Unearthing opportunity

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Unearthing opportunity

Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.
Civic Brands : Earth Day : Reformation
Mini A/D/O: Esther Bahne

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Mini A/D/O: Esther Bahne

The auto brand's new convergent space in Brooklyn, New York.
Civic Brands : Design : The Learning Economy
Simon Mottram: Rapha

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Simon Mottram: Rapha

The founder on creating the right company culture and the brand’s US expansion.
Rapha : World Retail Congress : Retail
Advertising on voice-activated devices

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Advertising on voice-activated devices

Gilad Rosner explores the consent and privacy issues surrounding advertising on platforms such as Google Home.
Google Home : IoT : Privacy
Rich Webley: Dragonfish

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Rich Webley: Dragonfish

How brands can benefit from changing their internal cultural code.
Workplace : Culture : DragonFish
Nisreen Shocair: Virgin Megastore

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Nisreen Shocair: Virgin Megastore

Giving the music retailer broader appeal among young consumers in the Middle East.
World Retail Congress : Virgin Megastores : Nisreen Shocair
Could Facebook launch a Line store?

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Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia : Social Media : Line
Foster + Partners: David Nelson

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Foster + Partners: David Nelson

The co-head of design at Foster + Partners speaks about the importance of being a Civic Brand.
Civic Brands : Pollution : Whole-system Thinking
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