Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Do printed publications really need augmented reality?

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?
Digital : Media : Technology
Is an electric car future sustainable?

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Is an electric car future sustainable?

Why we will have to rethink energy if we want to power an electric car revolution.
Automotive : Sustainability : Technology
Does the e-sports industry need to create new formats to enter the mainstream?

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Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.
Media : Sport : Digital
Will their own airlines engage Millennial travellers?

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Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
Why is there a growing thirst for Generation Z blood?

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Why is there a growing thirst for Generation Z blood?

There is a growing belief that the blood of young people can be harnessed to restore youth, despite little evidence to back up the claim.
Wellness : Beauty : Generation Z
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

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Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
What are the consequences of Silicon Valley’s gender imbalance?

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What are the consequences of Silicon Valley’s gender imbalance?

Google’s latest scandal shows just how deeply male-centric thinking is entrenched in the technology world.
Female Futures : Entrepreneurs
Can Fairtrade be saved?

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Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Why AI will wipe out the need for traditional marketing and advertising

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Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
What does gene-editing mean for neurodiversity?

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What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Can electric vehicles ever be sexy?

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Can electric vehicles ever be sexy?

Why brands need to consider the cultural fallout of banning the internal combustion engine.
Automotive : Technology : Mobility
How are brands tracking emotions to improve their content?

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How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Why is being transgender still an issue?

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Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Are clean air zones the future of retail?

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Are clean air zones the future of retail?

The Clean Air Bench is a future-facing retail concept powered by advanced technology that could radically change how consumers shop.
Pollution : Technology : Smog Life
Will the human touch become a future luxury?

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Will the human touch become a future luxury?

Why retail’s automated future might make personal service a privileged commodity.
Retail : Luxury : Automation
Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

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Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

The UK’s Advertising Standards Agency (ASA) has hit out at brands whose campaigns enforce gender roles.
Advertising : Parenting : Branding
Is Instagram ruining the restaurant experience?

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Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Can silence help brands sell?

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Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
What does the rise of injectable cosmetics mean for make-up?

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What does the rise of injectable cosmetics mean for make-up?

How is the make-up market reacting to consumers approaching injectable cosmetics as an extension of make-up rather than a non-surgical procedure.
Beauty : Digital : Media
Will modular design soon be mandated?

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Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.
Technology : Design : Media
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