Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Is feminism fit for the future?

Viewpoints

Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.
Female Futures : Advertising : Workplace
Why is the rhetoric around women’s sexual health still so skewed?

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Why is the rhetoric around women’s sexual health still so skewed?

As accessibility to medicine for male sexual health problems improves, why are brands still reluctant to offer women the same treatment?
Health : Wellness : Female Futures
Are self-driving cars on a collision course with humanity?

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Are self-driving cars on a collision course with humanity?

In the aftermath of the first fatality involving an autonomous vehicle, The Future Laboratory co-founder Martin Raymond argues that human interfere...
Automobile : Technology : Far Futures
​What is the future of moral business?

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​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Zing Tsjeng explores why women deserve a legacy

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Zing Tsjeng explores why women deserve a legacy

The UK editor of VICE’s women’s interest channel Broadly and author of Forgotten Women shines a spotlight on unsung female leaders.
Female Futures : Gender : Zing Tsjeng
Nicola Temple on changing the narrative around processed food

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Nicola Temple on changing the narrative around processed food

The author of Best Before: The Evolution and Future of Processed Food explains why vilifying processed foods could be detrimental to consumers and ...
Food : Technology : Processed Foods
Why are we infantilising women when it comes to talking about finance?

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Why are we infantilising women when it comes to talking about finance?

With research showing that the way the media speaks to men and women about money varies greatly, brands need to help initiate a more constructive c...
Female Futures : Finance : Fintech
What happened to the serendipity of Airbnb?

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What happened to the serendipity of Airbnb?

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.
Hospitality : Travel : Luxury
Do we need a new social contract for consumer data?

Viewpoints

Do we need a new social contract for consumer data?

GDPR represents an opportunity for brands to own the conversation around data rights, argue Rosamund Picton and Kourosh Newman-Zand.
Digital : Data : Social Media
Why can’t we move past bookmark brand campaigns?

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Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding : Female Futures : Food
What we can learn from the creation of digital supermodel Shudu

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What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Do women change when they become mothers?

Viewpoints

Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...
Female Futures : Motherhood : Advertising
​Why American Apparel’s latest campaign misses the point

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​Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.
Female Futures : Advertising
Are digital payments luring us into debt?

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Are digital payments luring us into debt?

Retailers are increasingly offering point-of-sale loans to pay for non-essential goods.
Retail : Finance : Apparel
Paul Priestman puts caveats on our self-driving future

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Paul Priestman puts caveats on our self-driving future

The chairman of transport design agency PriestmanGoode outlines his concerns about the potential applications of autonomous vehicles.
Mobility : Auto : Wellness
Do beauty brands need to move beyond the glossy feed?

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Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Why do Londoners love Nike so much?

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Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
Are Lady Doritos the problem?

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Are Lady Doritos the problem?

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours rooted in sexism.
Food : Female Futures : Marketing
How will electric vehicles change the forecourt?

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How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.
Automotive : Retail : Food And Drink
Is Revlon really ready to get woke?

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Is Revlon really ready to get woke?

The beauty brand is the just latest example of the industry embracing activists in its advertising, but the two worlds have not meshed so smoothly.
Beauty : Advertising : Fashion
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