Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
It’s time for tech to bridge families’ digital divisions

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It’s time for tech to bridge families’ digital divisions

Technology designers must create experiences that encourage future families to re-engage, converse and bond with each other.
Technology : Youth : Future Family
How augmented reality will democratise stress therapy

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How augmented reality will democratise stress therapy

Sarah Hill, CEO of StoryUP Studios, explains why mindfulness should be visually led, and why the future of media will be subliminally and emotional...
Wellness : Health : Technology
Lyne Zein on luxury for the gender-fluid consumer

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Lyne Zein on luxury for the gender-fluid consumer

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...
Luxury : Youth : Retail
Mixed reality will reinforce retail’s human touch

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Mixed reality will reinforce retail’s human touch

UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented environment, equals the perfect blend of co...
Retail : Technology : Customer Experience
How PY1 heralds the future of mixed reality leisure

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How PY1 heralds the future of mixed reality leisure

Jean Guibert, director of creation at Lune Rouge Entertainment, on the multifunctional, immersive leisure facilities emerging as key transformation...
Leisure : Entertainment : Culture
Financial branding doesn’t need to be boring

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Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
FinTech : Advertising : Branding
Why mid-air haptics will transform how we interact

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Why mid-air haptics will transform how we interact

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will revolutionise our interaction with product...
Technology : Augmented Reality : Virtual Reality
The subcultures redefining Arab youth

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The subcultures redefining Arab youth

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures and how the ...
Youth : Fashion : Sports
Dear brands: please stop selling us your activism

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Dear brands: please stop selling us your activism

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...
Youth : Fashion : Advertising
Where mindful influencers are going wrong

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Where mindful influencers are going wrong

They tell followers to reduce their use of social media but don’t appear to practice what they preach.
Youth : Social Media : Technology
Empowering women makes perfect business sense – it’s a fact-based truth

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Empowering women makes perfect business sense – it’s a fact-based truth

On International Women’s Day, Jamie Holtum, strategy director at FutureBrand London, explains how female empowerment drives economic gro...
Female Futures : Technology : Finance
How skincare can learn from the auto industry

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How skincare can learn from the auto industry

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin tech category.
Beauty : Health : Wellness
Sustainability has become a luxury privilege

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Sustainability has become a luxury privilege

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...
Drinks : Sustainability : Wellness
Keep calm and embrace intelligent furniture​

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Keep calm and embrace intelligent furniture​

How can we design technology that promotes mindfulness? Kaz Oki, CEO and co-founder of Mui Lab, envisages a more natural interface experience.
Product Design : Wellness : Technology
Is smart apparel finally ready to go mainstream?

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Is smart apparel finally ready to go mainstream?

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...
Fashion : Retail : AI
Is Spotify’s mute button a sound idea?

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Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.
Media : Music : Society
Meet the Generation Z anti-tourists changing travel

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Meet the Generation Z anti-tourists changing travel

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.
Youth : Travel : Hospitality
Mainstream media must be more inclusive of asexual people

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Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media : Identity : Entertainment
Rob Wood on why music is essential to brand experiences

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Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...
Retail : Leisure : Hospitality
Why SPF alone will no longer cut it

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Why SPF alone will no longer cut it

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move from protect...
Beauty : Skinergies : SPF
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