Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Why have luxurians become Doomsday fanatics?

Viewpoints

Why have luxurians become Doomsday fanatics?

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make the planet disaster-proof?
Luxury : Hospitality : Far Futures
Is retailtainment the future of e-commerce?

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail : E-commerce : Media
Should coffee chains ask teens for ID?

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?
Drinks : Youth : Leisure
How micro-learning will transform workplaces

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...
Technology : Workplace : Microlearning
Should brands be allowed to commodify space?

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario : Advertising : Far Futures
How EQ is transforming Crowne Plaza’s services

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How EQ is transforming Crowne Plaza’s services

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional intelligence with a little help from Th...
Hospitality : Luxury : Emotional Intelligence
Should we be sceptical about superfoods?

Viewpoints

Should we be sceptical about superfoods?

Author and professor of nutrition Marion Nestle sheds light on the manipulative marketing techniques that food brands are borrowing from the tobacc...
Food : Marketing : Health
Can precision medicine be transformed into an everyday pursuit?

Viewpoints

Can precision medicine be transformed into an everyday pursuit?

Roy Smythe, the former CEO for Health Informatics at Philips, on why AI and crowdsourcing data tools are integral to the future of healthcare.
Wellness : Healthcare : AI
Immigrant populations will drive the future of tech

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Immigrant populations will drive the future of tech

Anne Kjaer Riechert, co-founder of the ReDI School of Digital Integration, on rethinking the narrative around displaced people and the opportunitie...
Technology : Digital : Integration
Why fairness should be at the centre of your brand

Viewpoints

Why fairness should be at the centre of your brand

How brands that give consumers choice and demonstrate they are listening will be best placed to combat the plague of consumer fatigue and indiffere...
Finance : Technology : Purpose
Is it time to embrace Generation Zen?

Viewpoints

Is it time to embrace Generation Zen?

With Generation Z embodying the era of cautious hedonism, is the thrill of 'live fast, die young' being laid to rest?
Youth : Health : Wellness
Are inner-city air taxis the future of clean mobility?

Viewpoints

Are inner-city air taxis the future of clean mobility?

Remo Gerber, chief commercial officer of Lilium, on democratising air travel and the solutions that flying taxis will offer major metropolises and ...
Mobility : Technology : Far Futures
Is screen-based schooling driving a new class divide?

Viewpoints

Is screen-based schooling driving a new class divide?

Psychologist Richard Freed, who studies the effects of technology on children, on what happens when digital learning becomes the preserve of lowe...
Youth : Digital : Education
Have we overdosed on CBD?

Viewpoints

Have we overdosed on CBD?

Is this cannabis compound a new miracle elixir or does its global hype mean we’ve already hit peak CBD?
CBD : Wellness : Food
Can football clubs become the ultimate civic brands?

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.
Sport : Inclusivity : Culture
What will next-generation sleep technology look like?

Viewpoints

What will next-generation sleep technology look like?

Meeta Singh, a sleep doctor at Henry Ford Health System, on the complexities of sleep health and how technology will play a new role in achieving g...
Wellness : Health : Sleep
Paul Mathew on why cocktails are going hyperlocal

Viewpoints

Paul Mathew on why cocktails are going hyperlocal

The co-founder of Blood and Sand explains why its 12-year-old London bar, The Hide, no longer stocks international spirits and how the provenance s...
Drink : Alcohol : Cocktails
Leo Campbell of Modern Baker on debunking carb myths

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Leo Campbell of Modern Baker on debunking carb myths

The co-founder of the Oxford-based bakery explains how the company is differentiating its healthy carb baking and how consumers can navigate nutrit...
Food : Carbs : Modern Baker
Why protein needs a New Masculinity rebranding

Viewpoints

Why protein needs a New Masculinity rebranding

With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein?
Food : Advertising : New Masculinity
How AI is sizing up footwear retail’s future

Viewpoints

How AI is sizing up footwear retail’s future

Richard Potter, CEO of Peak, says category-specific retailers have an opportunity to shine with clever AI-driven data analysis.
Retail : Artificial Intelligence : Footwear
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