Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
MyBeautyBrand is taking the hassle out of side hustles

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MyBeautyBrand is taking the hassle out of side hustles

Robin Derrick, co-founder of MyBeautyBrand, discusses his peer-driven beauty label, the importance of online communities and future collaborations...
Beauty : Peer To Peer : Retail Experience
TikTok is the future of global marketing

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TikTok is the future of global marketing

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth : Media : Technology
Promote sustainable design thinking from the start

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Promote sustainable design thinking from the start

The founder of industrial design agency Morrama emphasises the need for greater research and scrutiny to improve future working practices.
Design : Sustainability : Material Far Futures
Immersive VR journalism

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Immersive VR journalism

Designers Jim Brady and Ward Goes on how virtual reality journalism will enable the public to experience and question how emphatic the news really is.
Technology : Media : Alternative News
Inside Generation Z’s identity crisis

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Inside Generation Z’s identity crisis

UAL students Nicole Angus and Nadine Gan, 21, and graduate Lucas Antunes, 23, discuss why cynicism, truth and self-education define today’s youth.
Youth : Generation Z : Media
Diving into Lush’s phygital experiments

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Diving into Lush’s phygital experiments

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine learning r...
Retail : Beauty : Technology
Forget mental health, let’s discuss emotional fitness

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Forget mental health, let’s discuss emotional fitness

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to emotional wellbeing.
Youth : Mental Health : Technology
The dawn of the emo-algorithm

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The dawn of the emo-algorithm

Neuroscientist-turned-designer Vera van der Burg attempts to eradicate AI bias by training machines to prioritise human emotions over our data sets.
Artificial Intelligence : Technology : Design
The human-less future of creative branding

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The human-less future of creative branding

Yali Saar, founder and CEO of Tailor Brands, discusses the positive impact that AI will have on the future of branding, copywriting and social mark...
Branding : Design : Artificial Intelligence
Why the food revolution is not about progress

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Why the food revolution is not about progress

S Margot Finn, author of Discriminating Taste: How Class Anxiety Created the American Food Revolution, explains why our modern appetite for organic...
Food : Society : Sustainability
Obsess is upending the e-commerce interface

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Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail : Youth : Technology
The future of hospitality is contemplative spaces

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The future of hospitality is contemplative spaces

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.
Hospitality : Hotels : Travel
Psychotherapy is shaping the future of skincare

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Psychotherapy is shaping the future of skincare

Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related skin issues.
Beauty : Skincare : Therapy
Algorithms are rewiring our tastebuds

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Algorithms are rewiring our tastebuds

Alon Chen, CEO and co-founder of Tastewise, on how the food intelligence platform uses data and AI to track fast-moving food trends in real time.
Food & Drink : Technology : Artificial Intelligence
Refashioning charity retail

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Refashioning charity retail

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.
Retail : Sustainability : Fashion
It’s time for brands to face the end

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It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology : Design : Entertainment
Can music cut through the red tape of pharma?

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Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.
Branding : Wellness : Sonic Identities
Generation Alpha are the new Old Fashioneds

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Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth : Media : Social Media
Malleable living

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Malleable living

A flexible mindset isn’t just for work – it’s also for the home, family and everything in between, according to Annie Auerbach, author of new book ...
Health And Wellness : Society : Workplace
Biodiversity will unlock a bright future for food

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Biodiversity will unlock a bright future for food

Mike Lee, co-founder of Alpha Food Labs, examines building a sustainable food and drink brand from the soil up.
Food : Sustainability : Retail
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