Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Phoneless focus

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Phoneless focus

Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.
Workplace : Apps : Technology
AI has a dirty secret: its carbon footprint

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AI has a dirty secret: its carbon footprint

Technology brands serious about sustainability must consider the environmental impact of incessant digital development.
Technology : Artificial Intelligence : Sustainability
Why sound is the next frontier for branding

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Why sound is the next frontier for branding

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.
Branding : Technology : FinTech
We must safeguard emotion in the future workplace

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We must safeguard emotion in the future workplace

From companies with care as a core value to hiring for EQ, why appreciating your teams’ emotions will drive greater value for tomorrow’s businesses.
Workplace : Emotional Intelligence : Leadership
Peer-to-peer networks are crucial to women’s wealth

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Peer-to-peer networks are crucial to women’s wealth

WealthiHer Network’s Tamara Gillan and Close Brothers Asset Management’s Jeanette Makings explain the findings from the inaugural WealthiHer re...
FinTech : Female Futures : Money
Families have evolved. Why haven’t brands caught up?

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Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
The new influences shaping colour forecasting

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The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...
Packaging : Colour Trends : Design
Flexibility must sit at the heart of place branding

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Flexibility must sit at the heart of place branding

Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable vision for its future.
Branding : Architecture : Placemaking
How fintech can speak to Generation X and beyond

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How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Behavioural science will boost your business

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Behavioural science will boost your business

Rupinder Mann, founder of UnNamed Ventures, on the role of neuroscience, psychology, behavioural economics and creativity on the future of work.
Workplace : Technology : Behavioural Science
Does Escapex herald the future of social media?

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Does Escapex herald the future of social media?

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement back at the heart of social interaction.
Technology : Social Media : Entertainment
Instagram isn’t the space for sustainable fashion

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Instagram isn’t the space for sustainable fashion

As more brands strive to be sustainable, it’s time to re-think social platforms that promote incessant newness and instant in-app purchasing.
Sustainability : Fashion : Instagram
Are deep fakes the future of personalised advertising?

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Are deep fakes the future of personalised advertising?

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...
Advertising : Retail : AI
Why flop accounts aren’t the future of news

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Why flop accounts aren’t the future of news

They might be labelled the most woke generation yet, but the Instagram accounts of today’s teenagers tell a different story.
Youth : ​Generation Z : Media
Dove is rewriting the rules of female beauty

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Dove is rewriting the rules of female beauty

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty : Female Futures : Media
AI will improve wellbeing in your business

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AI will improve wellbeing in your business

BioBeats, a digital health company, is using artificial intelligence to improve workplace mental health. Nicola Hemmings, its lead psychologist, ex...
Workplace : AI : Wellness
The rise of eco-conscious luxury hotels

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The rise of eco-conscious luxury hotels

Inge van Weert, general manager at QO Amsterdam, explores how sustainable stays are fast becoming a luxury status symbol.
Hospitality : Travel : Tourism
Why audio is the future of virtual reality

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Why audio is the future of virtual reality

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.
Technology : Gaming : Entertainment
Will single-person households create a health crisis?

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Will single-person households create a health crisis?

As the number of people living alone increases in South Korea, mental and physical health issues are becoming a major societal concern.
Uncoupled Living : Health : Wellness
The future of urban mobility lies in sustainability

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The future of urban mobility lies in sustainability

Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in environmental necessity.
Future City : Future Cities : Society
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