Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Forget mental health, let’s discuss emotional fitness

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Forget mental health, let’s discuss emotional fitness

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to emotional wellbeing.
Youth : Mental Health : Technology
The dawn of the emo-algorithm

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The dawn of the emo-algorithm

Neuroscientist-turned-designer Vera van der Burg attempts to eradicate AI bias by training machines to prioritise human emotions over our data sets.
Artificial Intelligence : Technology : Design
The human-less future of creative branding

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The human-less future of creative branding

Yali Saar, founder and CEO of Tailor Brands, discusses the positive impact that AI will have on the future of branding, copywriting and social mark...
Branding : Design : Artificial Intelligence
Why the food revolution is not about progress

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Why the food revolution is not about progress

S Margot Finn, author of Discriminating Taste: How Class Anxiety Created the American Food Revolution, explains why our modern appetite for organic...
Food : Society : Sustainability
Obsess is upending the e-commerce interface

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Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail : Youth : Technology
The future of hospitality is contemplative spaces

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The future of hospitality is contemplative spaces

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.
Hospitality : Hotels : Travel
Psychotherapy is shaping the future of skincare

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Psychotherapy is shaping the future of skincare

Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related skin issues.
Beauty : Skincare : Therapy
Algorithms are rewiring our tastebuds

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Algorithms are rewiring our tastebuds

Alon Chen, CEO and co-founder of Tastewise, on how the food intelligence platform uses data and AI to track fast-moving food trends in real time.
Food & Drink : Technology : Artificial Intelligence
Refashioning charity retail

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Refashioning charity retail

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.
Retail : Sustainability : Fashion
It’s time for brands to face the end

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It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology : Design : Entertainment
Can music cut through the red tape of pharma?

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Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.
Branding : Wellness : Sonic Identities
Generation Alpha are the new Old Fashioneds

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Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth : Media : Social Media
Malleable living

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Malleable living

A flexible mindset isn’t just for work – it’s also for the home, family and everything in between, according to Annie Auerbach, author of new book ...
Health And Wellness : Society : Workplace
Biodiversity will unlock a bright future for food

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Biodiversity will unlock a bright future for food

Mike Lee, co-founder of Alpha Food Labs, examines building a sustainable food and drink brand from the soil up.
Food : Sustainability : Retail
Phoneless focus

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Phoneless focus

Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.
Workplace : Apps : Technology
AI has a dirty secret: its carbon footprint

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AI has a dirty secret: its carbon footprint

Technology brands serious about sustainability must consider the environmental impact of incessant digital development.
Technology : Artificial Intelligence : Sustainability
Why sound is the next frontier for branding

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Why sound is the next frontier for branding

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.
Branding : Technology : FinTech
We must safeguard emotion in the future workplace

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We must safeguard emotion in the future workplace

From companies with care as a core value to hiring for EQ, why appreciating your teams’ emotions will drive greater value for tomorrow’s businesses.
Workplace : Emotional Intelligence : Leadership
Peer-to-peer networks are crucial to women’s wealth

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Peer-to-peer networks are crucial to women’s wealth

WealthiHer Network’s Tamara Gillan and Close Brothers Asset Management’s Jeanette Makings explain the findings from the inaugural WealthiHer re...
FinTech : Female Futures : Money
Families have evolved. Why haven’t brands caught up?

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Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
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