The Value Vanguard

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...
Value : Finance : Society
Brand Innovation Debrief: Hyrox

Big Ideas

Brand Innovation Debrief: Hyrox

Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...
Health & Wellness : Hyrox : Sports & Leisure
Coffee Shop Raves

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...
Hospitality : Food : Drink
Regenerative Olive Oil

Viewpoints

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy...
Food : Sustainability : Agriculture
Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...
Retail : Youth : Gen Z
IFE 2025: Balancing Health and Hedonism

Big Ideas

IFE 2025: Balancing Health and Hedonism

The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...
Food & Drink : Technology : Health & Wellness
Inventing the Aged Spirits of Tomorrow

Viewpoints

Inventing the Aged Spirits of Tomorrow

LS:N Global sits down with Ben Branson, founder of Sylva, the innovative distillery using sonic maturation to create no- and low-alcohol alternativ...
Drink : Sustainability : Non-alcoholic
Homely Hospitality

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality : Gen Z : Supper Club
Flavour Frenzy Market 

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.  
Food : Drink : Flavour Trends
Future Forecast 2025: Food & Drink

Micro Trends

Future Forecast 2025: Food & Drink

From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefin...
Food : Health & Wellness : Drink
Dutch Design Week 2024: AI Nourished Foodscapes 

Big Ideas

Dutch Design Week 2024: AI Nourished Foodscapes 

At Dutch Design Week 2024, we learned how AI is fuelling the re-invention of the food and drink landscape, from ecosystem-nurturing agriculture to ...
AI : Food : Technology
Pre-teen Protein

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...
Food & Drink : Youth : Protein
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