LSN : News : Stat: Consumers turn to boomerang behaviour on streaming services

Loewe to open Crafted World exhibition in Tokyo

Loewe Crafted World Tokyo, Japan

Japan – Loewe has announced the debut of a second major brand exhibition, Crafted World, which will open in Tokyo in spring 2025. Following the success of its Shanghai launch, the exhibition will showcase 179 years of Loewe’s rich history, featuring original archive pieces alongside recent collections designed by Jonathan Anderson.

The immersive showcase highlights Loewe’s commitment to craftsmanship, offering visitors a journey through the brand’s Spanish heritage and its collaborations with creative visionaries such as Studio Ghibli and Kyoto-based ceramics studio Suna Fujita. The exhibition includes interactive rooms and multimedia displays, transporting attendees from Spain’s cultural landscape to the Parisian runway.

Notable highlights include iconic pieces like Beyoncé’s bespoke trompe l’oeil body suit from her Renaissance World Tour and Taylor Russell’s wood-painted bodice gown worn at the 2024 Met Gala.

For more insights on Tastemaker Brands, explore our Future Forecast 2025: Luxury macrotrend report and our Brand Innovation Debrief: Loewe.

Strategic opportunity

Create multi-sensory brand experiences that engage audiences in unique environments. Consider interactive installations or partnerships with museums or cultural institutions to showcase your brand

Oxfam's London pub charges based on your net worth

UK – Oxfam is opening a pop-up pub, The Fair Pour, in London’s Holborn on 21 January 2025, where the price of a drink reflects your net worth.

Coinciding with the Davos World Economic Forum, the non-alcoholic pub aims to highlight growing wealth inequality and spark conversation about fairer tax systems. Patrons will pay what they feel is fair based on their wealth, challenging the disparity between the super-rich and the rest of society.

Kelly Mundy, Oxfam’s senior campaigns manager, said in a press release: ‘Wealth inequality is the shocking reality of our society. Bold solutions like progressive taxation and investment in public services are essential for creating a more equal playing field.’

The one-day event runs from 12:00pm to 9:00pm and includes a quiz at 7:00pm. Perfect for those doing Dry January, The Fair Pour offers a menu of booze-free beers, wines and mocktails, including cheeky creations like the Old Money Fashioned and The Billionaire’s Breeze.

For more innovations related to the sober movement, head to our Sober Bars report.

The Fair Pour by Oxfam, London, UK

Strategic opportunity

Develop offerings that cater for the growing trend of sobriety, such as alcohol-free products, sober event spaces or wellness-focused social experiences

Stat: Consumers turn to boomerang behaviour on streaming services

Samsung Shift by Form Us With Love, Sweden

US – The future of the media industry lies in balancing technological advances with human creativity and expertise. As the sector faces volatility and a crisis of confidence, professionals’ ability to innovate and adapt is crucial for navigating the evolving landscape and meeting the changing preferences of consumers.

Despite challenges, there are reasons for optimism. Advertising expenditure remains steady, and emerging technologies have the potential to drive growth and resilience in the industry. The key to future success will be using these technologies while nurturing human talent to ensure sustainable innovation and meaningful connections with both creators and consumers.

Recent consumer behaviour underlines the need for adaptability. In the US, 46% of consumers exhibited boomerang behaviour – subscribing, watching, then cancelling streaming services – in the past year.

Meanwhile, 58% of global connected consumers are open to accepting ads on streaming services to lower subscription costs, indicating a shift in consumer expectations and value perceptions. The rise in boomerang behaviour highlights how many consumers are unable to afford ongoing subscriptions, leading them to frequently cancel and re-subscribe.

Explore our Cost of Living Crisis topic to learn how to effectively attract and retain budget-conscious consumers.

Strategic opportunity

Explore flexible subscription models that enable consumers to pause or temporarily reduce fees, addressing boomerang behaviour. Implement targeted pricing strategies, including tiered subscriptions or discounts, for financially constrained customers to retain a wider audience and preserve value