LSN : News : Ikea re-imagines iconic blue bag as a portable pillow

Ikea re-imagines iconic blue bag as a portable pillow

Ikea Resten, Singapore

Singapore – Swedish furniture giant Ikea has re-imagined its iconic blue Frakta bag with the launch of the limited-edition Resten bag in Singapore. Developed in partnership with creative agency The Secret Little Agency, the bag uses comfortable fabrics and stuffing – turning the signature bag into a padded pillow.

Positioning it as ‘the world’s most rest-able bag’, The Secret Little Agency pointed out the opportunity to bring comfort to the busy lives of ‘one of the world’s most rest-less countries’. Singapore is ranked the third most sleep-deprived country in the world and commuters dozing off on public transport is a familiar sight.

But Ikea customers can’t just buy the bag. Only those who spend £88 (S$150, US$114, €105) in a single transaction can choose to play for a chance to win one. This is not the first time that the retailer’s iconic blue Frakta has been re-imagined. Previously, designers Virgil Abloh and Rolf and Mette Hay created variations of the bag.

For more insights on how brands can and must remain true to their roots, head to our Is Essentialism the Future of Branding? viewpoint report.

Strategic opportunity

Consider expanding your signature designs into new categories and get creative by adapting products to meet the changing needs of your customers and the market

Aerflo’s Aer1 system carbonises drinks on the go

Aerflo, US

US – Brooklyn-based start-up Aerflo has launched Aer1, a portable bottle that carbonises beverages at the push of a button. Combining a re-usable bottle with a carbonating cap, the device enables users to enjoy sparkling drinks from anywhere while reducing reliance on single-use plastics.

Aerflo’s commitment to sustainability also extends to its closed-loop recycling system. Used capsules are returned to Aerflo’s New Jersey facility, sterilised, refilled and returned to customers, minimising waste. Each time you ship a capsule pack back, a new package is automatically shipped, ensuring users never run out of bubbles.

Available from 27 August 2024, the Aer1 system is priced at £75.60 ($99, €89.70), with refill packs costing £19 ($25, €22.60). Each package includes 13 CO2 capsules, capable of carbonating up to four 16oz bottles of water.

For more of the latest innovations, insights and solutions emerging in response to the climate crisis, head to our Sustainability topic on LS:N Global.

Strategic opportunity

Introduce a customer take-back programme and consider how you can refurbish or refill products. This could include offering refillable packaging solutions or refurbishment services for electronics and appliances

Will.i.am launches interactive AI radio app Raidio.fyi

Spotify AI DJ, US

US – Musician and tech innovator Will.i.am has introduced Raidio.fyi, an AI-driven radio app offering an interactive and personalised listening experience. The platform hosts themed radio stations on topics such as sport, pop culture and politics, with AI personas greeting users by name and responding to real-time questions. Unlike traditional radio, listeners can actively engage with AI hosts, turning the experience into a two-way conversation.

Raidio.fyi operates through FYI, a communication app developed by Will.i.am’s company, FYI.AI. Each station is built as a project using AI-generated content, while the hosts can also pull real-time information from trusted sources.

At present, the app features stations curated by FYI.AI, but Will.i.am plans to collaborate with creators across various industries. He envisages the platform expanding beyond radio into education, podcasts and more.

In our Future Five: Artificial Intelligence report, we predicted that AI would empower human creatives and tastemakers to hit new heights of creativity, instead of replacing them.

Strategic opportunity

Consider developing AI technologies that offer personalised user experiences. Whether it’s through customised content, recommendations or interactivity, enhancing personalisation can improve customer engagement and satisfaction

Stat: LGBTQ+ workers prepared to boycott companies cutting DEI initiatives

Photography by Tiger Lily

US – A growing backlash against diversity, equity and inclusion (DEI) programmes in the US is creating tension between corporations and their LGBTQ+ workforce.

According to Fast Company, businesses such as Ford and Lowe’s have recently scaled back DEI initiatives, including ending Pride event sponsorships, while other companies have withdrawn from the Human Rights Campaign’s (HRC) Corporate Equality Index, which evaluates workplace inclusivity.

According to a new HRC survey, however, these actions are having immediate consequences. Of nearly 2,500 LGBTQ+ respondents, 80% are prepared to boycott companies rolling back DEI policies. Almost 20% would quit or seek new jobs, while 72% said such shifts would negatively affect their workplace experience.

More than 93% of respondents also believe that a perfect score from HRC is a good indication of a company’s support for LGBTQ+ workers and nine out of 10 believe that the sponsorship of Pride events is a further positive sign of support.

In our Work States Futures macrotrend report, we identified collaboration and culture as key elements of a healthy workplace. Alienating LGBTQ+ employees through the elimination or neglect of DEI initiatives is likely to have long-term ramifications for companies’ reputations among both employees and customers.

Strategic opportunity

Retain top talent by embedding DEI initiatives into the fabric of your company. Engage LGBTQ+ employees in redesigning out of date programmes to strengthen the inclusivity of your policies, and regularly conduct surveys and focus grounds to ensure efforts are aligned with employees’ needs