Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Micro Trends

Fitness Auditoria

Amid the rise of collective training, the spatial design of fitness is transforming from boutique sanctuaries to exercise arenas and destination ca...

Micro Trends

Inclusive Nomadism

Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.

Technology : Workplace : Travel

Viewpoints

Will biochips revolutionise finance and data-sharing?

Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...

Finance : Technology : Workplace

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.

Gaming : Entertainment : Accessibility

Micro Trends

Relaxed Jewellery Retail

The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...

Luxury : Retail : Jewellery

Micro Trends

The Elevated Outdoors

Affluent consumers are swapping safaris and skiing for extreme outdoor experiences, turning to luxury brands to help boost their resilience.

Luxury : Fashion : Travel

Big Ideas

The unmissable products from Cosmoprof 2019

From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most forward-thinkin...

Beauty : Health : Wellness

Viewpoints

Lyne Zein on luxury for the gender-fluid consumer

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...

Luxury : Youth : Retail

Viewpoints

Mixed reality will reinforce retail’s human touch

UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented environment, equals the perfect blend of co...

Retail : Technology : Customer Experience

Viewpoints

How PY1 heralds the future of mixed reality leisure

Jean Guibert, director of creation at Lune Rouge Entertainment, on the multifunctional, immersive leisure facilities emerging as key transformation...

Leisure : Entertainment : Culture

Markets

Banking the Unbanked

With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...

FinTech : Digital : Banking

Viewpoints

Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...

FinTech : Advertising : Branding

Viewpoints

The subcultures redefining Arab youth

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures and how the ...

Youth : Fashion : Sports

Macro Trends

Resilience Culture

We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global anxieties abound, a countermovement of ...

Wellness : Health : Travel

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure

Viewpoints

Where mindful influencers are going wrong

They tell followers to reduce their use of social media but don’t appear to practice what they preach.

Youth : Social Media : Technology

Viewpoints

How skincare can learn from the auto industry

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin tech category.

Beauty : Health : Wellness

Viewpoints

Sustainability has become a luxury privilege

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...

Drinks : Sustainability : Wellness

Micro Trends

New Urban Farms

Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.

Food : Technology : Sustainability

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...

Food And Drink : Coffee : Hospitality