Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.

Drinks : Hospitality : Food

Viewpoints

Is smart apparel finally ready to go mainstream?

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...

Fashion : Retail : AI

Micro Trends

Automated Apparel

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...

Fashion : Wellness : AI

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...

Fashion : Footwear : Sustainability

Viewpoints

Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.

Media : Music : Society

Big Ideas

Meet the fashion designers exploring Brave New Worlds

These award-winning international talents aim to change the landscape of fashion through designs that explore politics, sustainability, identity an...

Fashion : Youth : Sustainability

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Micro Trends

Refined Refillables

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

Design : Packaging : Beauty

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...

Retail : Leisure : Hospitality

Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.

Beauty : Wellness : Design

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.

Beauty : Haircare : Technology

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...

E-Commerce : Africa : Retail

Micro Trends

Prescription Supermarkets

Grocery retailers are assuming a new role as dietary advisers, educating consumers and providing personalised health and nutrition guidance as an i...

Retail : Healthcare : Nutrition

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...

Retail : E-commerce : Media

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...

Technology : Workplace : Microlearning

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...

Luxury : Fashion : Retail

Viewpoints

How EQ is transforming Crowne Plaza’s services

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional intelligence with a little help from Th...

Hospitality : Luxury : Emotional Intelligence

Micro Trends

Supercar Clubs

As car ownership dwindles, luxury consumers with a passion for rare vehicles are turning to hyper-exclusive car clubs to find...

Automotive : Luxury : Hospitality

Micro Trends

Serendipity Hotels

Luxury hotels, well versed in anonymity, are inviting guests to leave their inhibitions at the check-in desk and embark on chance encounters.

Hospitality : Luxury : Travel

Micro Trends

Literary Hospitality

Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.

Hospitality : Travel : Luxury