Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Viewpoints

Thermal wellness is a burgeoning sector

Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...

Wellness : Health : Technology

Micro Trends

Next-generation Protein

Food tech companies are pioneering new plant proteins, which better mimic animal products in taste, texture and nutritional profile.

Food : Technology : Sustainability

Viewpoints

Stimulating our senses could reduce food waste

In an age of flat screens and mass-produced foods, can heightened sensory experiences fix the disconnection between what we eat and how we eat it?

Food : Design : Uprooted Diets

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Viewpoints

Will AI take the fun out of fashion?

For an industry that thrives on change, the use of AI might mean homogenisation over innovation, says futures researcher Sabrina Faramarzi

Fashion Futures : Immaterial Fashion : Artificial Intelligence

Viewpoints

Lucy McRae on repairing the bonds between humans

The sci-fi artist questions where the body fits in digital environments, and examines how vulnerable and uncertain places enable legacy-leaving work.

Society : Health And Wellness : Design

Viewpoints

Future-proofing India’s organic cotton farmers

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative Farm to Yar...

Fashion : Sports : Sustainability

Micro Trends

Conscious Fur

As the real versus fake fur debate continues, eco-innovators are disrupting fashion production with fur alternatives that are desirable and sustain...

Fashion : Sustainability : Synthetic Leather

Viewpoints

Daniel Freitag on confessing sustainable design sins

The fashion label co-founder talks about how their presentation at Milan Salone was designed to kickstart a debate about the industry's sustainable...

Fashion : Sustainability : Milan Salone

Micro Trends

Co-economy Childcare

With the sharing economy disrupting many of the pillars of adult life, brands are now turning their attention to the ways it can positively affect ...

Youth : Education : Co-working

Markets

Home Cleaning Market

With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more relevant.

Cleaning : Health : Wellness

Viewpoints

Science-led surroundings will enhance tomorrow’s productivity

When it comes to the future workplace, architects shouldn’t be thinking about stationary design but dynamic surroundings that drive divergent think...

Workplace : Architecture : Design

Micro Trends

Everyday Cryptocurrencies

As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital ...

FinTech : Finance : Cryptocurrencies

Viewpoints

Beauty has a responsibility to cater for men of colour

Blake Rascoe and Patrick Boateng, co-founders of skincare brand Ceylon, explain beauty’s representation problem and why brands need to prioritise r...

Beauty : New Masculinity : Skincare

Viewpoints

No more novelties – it’s time for fintech to innovate

If fintech wants to meet consumers’ aspirations it needs to create new products not just novelty apps rooted in traditional banking services.

FinTech : Finance : Banking Apps

Viewpoints

Why retailers need to rewrite data collection

Fresh from Retail Week Live 2019, the title’s executive editor George MacDonald urges retailers to rethink data collection and listen to shoppers’ ...

Retail : Data : Customer Experience

Markets

Retraining Sleep Market

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.

Health : Beauty : Wellness

Viewpoints

Back to basics: the future of luxury retreats

Dervla Louli Musgrave, founder of luxury booking portal Compare Retreats, on the desire for solo travel, silence and the opportunity for traditiona...

Wellness : Travel : Luxury

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...

Beauty : Youth : Retail

Big Ideas

Will DINKs become a priority for truly sustainable brands?

Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts among brands and consumers. This month, we...

Retail : Society : Branding