Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Big Ideas

Adults get the message as Twitter use soars

Big Ideas

Snooth wine lovers rack up a tasty challenge

Educational Gaming : Drinking App : Educational App

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.

Tesco : Click N Collect : Boarding Pass

Big Ideas

QR code use soars, but teens slow to respond

Teenagers : QR Codes : Vouchers

Big Ideas

US smartphone users offer a rich opportunity

Shopping : Mobile : Online

Big Ideas

Harrods iPhone app keeps consumers in touch

Twitter : Digital Signage : In-store Guide

Big Ideas

Internet holds sway among Shanghai shoppers

Cosmetics : Influence : Peer-to-peer

Viewpoints

Michael-George Hemus : Revived brands

Michael-George Hemus talks about revived brands.

Truman Brewery : Michael-George Hemus : Beer

Big Ideas

Appetite grows for sharing food images online

Pixable : FoodSpotting : Food Diary

Big Ideas

Game Bay: iPad app gamifies bridge repairs

Future Media : IPad : San Francisco

Big Ideas

Technology a fatal distraction for workers

Online Compulsive Disorder : Workplace : Information Overload

Big Ideas

Hotel calls on iPads to provide room services

Travel App : Wake-up Calls : Digital Concierge

Markets

Cosmetics Market

It has become a truism that, while many consumer markets struggle in tough times, the cosmetics market holds up, thanks to the lipstick effect. Thi...

L'Oréal : Cosmetics : Lipstick Effect

Viewpoints

Eric Whitacre : Collaborative creativity

Classic composer Eric Whitacre talks about collaborative creativity.

Eric Whitacre : Music : Technology

Big Ideas

Young Chinese millionaires represent big potential for luxury brands

China : Affluent : Wealthy

Viewpoints

Katrina Judd : e-vertorial film-making

Imagine Fashion marketing director Katrina Judd talks about e-vertorial film-making.

Imagine Fashion : Katrina Judd : Fashion Film

Micro Trends

Hobbyism

Revivalists spend their leisure time learning old crafts and skills, and then using those skills to produce objects that combine beauty and utility.

Craftsmanship : Angling : Birdwatching

Big Ideas

Middle East shows new brand of luxury consumer

Cosmetics : Chalhoub : Perfumes

Markets

Male Beauty Market

In the 90s, the metrosexual was the key target consumer for men’s beauty companies. But now, career-focused men who wish to look more presentable a...

Metrosexual : Anti-ageing : L'Oréal

Big Ideas

US households set new trend in tv ownership

North America : Tv : Online Tv

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